- VeChain and the Italian Tennis Federation (FITP) have collaborated to create a first-ever “Phygital” trophy, integrating physical and digital aspects, for the winners of the ATP and WTA tours.
- The trophy includes a Near-Field Communication (NFC) chip and comes with a unique non-fungible token (NFT), offering both a tangible award and a one-of-a-kind digital collectible.
Revolutionary “Phygital” Trophies Debut at Italian Tennis Tournament
In a world-first, blockchain platform VeChain, in partnership with the Italian Tennis Federation (FITP), has introduced innovative “Phygital” trophies to the tennis world. These ground-breaking trophies, combining physical and digital elements, were unveiled at the Internazionali BNL d’Italia, an iconic Italian tennis tournament hosting both the Women’s Tennis Association (WTA) and the Association of Tennis Professionals (ATP) competitions.
Today history is being made, again!
Today it will be the winner of the ATP tour to receive this one-of-a-kind cup embedded with NFC… pic.twitter.com/9Lj5b4YhjX
— vechain (@vechainofficial) May 21, 2023
Every winner will receive a distinctive trophy featuring a Near-Field Communication (NFC) chip. Upon contact with a smart device, the chip reveals a host of stored data, including images and videos, creating a dynamic and engaging experience for the recipient. VeChain believes that this phygital revolution brings a new dimension of interaction and potential to the world of sports awards.
Bridging the Gap between Physical and Digital with NFTs
Adding to the uniqueness of these awards, ATP and WTA winners will also receive non-fungible tokens (NFTs) designed by VeChain in collaboration with ExPlus and World of V. These NFTs offer exclusive rights to the digital collectible, underlining its authenticity and uniqueness.
VeChain’s pioneering initiative with these phygitals aims to merge the physical and digital realms, creating unparalleled experiences and unlocking new value. The response from the tennis players to these innovative awards is eagerly anticipated, with all eyes set on the tournament’s finals.
Promoting Sustainability with Digital Innovation
In parallel with the launch of these ground-breaking trophies, VeChain has also announced a partnership with the Foundation for Digital Sustainability to advocate for greater sustainability in the blockchain industry. Fondazione per la Sostenibilità Digitale, the first Italian research institution assessing the intersection of digital transformation and sustainability, shares VeChain’s vision of leveraging technology to drive societal sustainability.
VeChain has been pivotal in promoting the adoption of blockchain technology, as demonstrated by its ongoing partnerships. Recent collaborations include notable organizations like Goldman Sachs Group, Deloitte, Cboe Global Market, and Microsoft Corp. VeChain’s new partnership with BCG Expo further consolidates its influence in the sector, making it the sole participating blockchain at BCG Expo 2023 in Singapore.