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- Vechain has created the first-ever phygital trophy for the Internazionali BNL d’Italia, embedding NFC technology into the physical winners’ cups.
- In addition to the physical trophy, champions also receive an exclusive NFT created by Vechain, adding authenticity and uniqueness to the prize.
Vechain Introduces Phygitals with NFC-Embedded Trophies
Vechain has made history by creating the world’s first phygital trophy for the Internazionali BNL d’Italia, an event on the ATP and WTA tours. Through the integration of NFC technology, Vechain embedded smart features into the physical winners’ cups. When in contact with a smart device, these cups unlock images, videos, and other data, providing an interactive and dynamic experience for the recipients.
When tradition meets innovation. Where the physical meets the digital. This is #Phygital.
Vechain created a phygital trophy for the Italian Open, the Internazionali BNL d’Italia, – the first in their extensive history.
How did we do it?
We embedded NFC technology into the… pic.twitter.com/WmSRS1m6qM
— vechain (@vechainofficial) May 15, 2023
Vechain Partners with Fondazione per la Sostenibilità Digitale
Vechain is proud to collaborate with the Fondazione per la Sostenibilità Digitale (Foundation for Digital Sustainability), the first research foundation in Italy dedicated to exploring the connections between digital transformation and sustainability. Both organizations share a commitment to building a better future and aim to support institutions and businesses in their efforts. By leveraging their combined networks and expertise, they aspire to create a more significant impact on a global scale.
Vechain’s innovation extends beyond traditional physical trophies by introducing phygital experiences. By embedding NFC technology into the winners’ cups, Vechain enables interactive digital content that enhances the prize and creates a unique engagement for the recipients. This integration of physical and digital elements marks a significant milestone in bridging the gap between the tangible and virtual realms.
Vechain has created the first-ever phygital trophy for the Internazionali BNL d’Italia, the Roman stop of the ATP and WTA tours.
Together with FITP, the organization working to leverage #blockchain for #sustainability has produced winners’ trophies that are no longer only in the… pic.twitter.com/BkjwyKWusZ
— vechain (@vechainofficial) May 13, 2023
In addition to the phygital trophies, Vechain has introduced an exclusive NFT for the champions. Collaborating with ExPlus and World of V, Vechain has created a digital collectible that adds an extra layer of authenticity and exclusivity to the prize. This NFT further enhances the value of the trophy and provides a novel way to commemorate the achievement.
Beyond their innovation in phygital experiences, Vechain is dedicated to sustainability. They recognize the importance of technology in facilitating the transition to a circular society. Partnering with the Fondazione per la Sostenibilità Digitale, Vechain aims to explore the correlations between digital transformation and sustainability. By working together, they seek to support institutions and businesses in building a better future, leveraging their shared networks and expertise to drive global impact.
Our society needs sustainability to flourish. For us at #vechain, this is a matter of fact, and we believe that technology can play a key role in jumpstarting the transition to a circular society. But we certainly are not the only ones to see things this way.
Presenting: the… pic.twitter.com/jywVJfKxpk
— vechain (@vechainofficial) May 15, 2023
Vechain’s commitment to innovation, sustainability, and the integration of physical and digital elements has positioned them as a pioneer in the blockchain industry. Their efforts to create phygital experiences and explore the potential of technology for sustainability highlight their dedication to shaping a better future.