- RoadCode launches a fan interaction platform with World Tour teams to enhance pro-cycling with exclusive material and insights.
- The platform’s fantasy game and ranking system give fans a more interactive connection to professional cycling.
Another era of fan involvement will be opened as RoadCode, and the top World Tour teams sign a landmark alliance—a first in professional cycling circles.
This partnership uses advanced technology to change how cycling fans interact with the sport, bringing audiences intimately into the heart of its competition like never before. FYI, RoadCode is built on Hedera.
Together with the the top World Tour teams, @RoadCode is building the number one platform for pro-cycling fans 🚴
Leveraging @Hedera, they’ve created a multi-purpose cycling application for activating one of the largest sports communities in the world 🧵 pic.twitter.com/VxMO0TaNBF
— HBAR Foundation (@HBAR_foundation) April 5, 2024
An Innovative Stage of Fans Engagement
The main goal of this partnership is to create an extensive online platform just for fans of professional cycling. Utilizing Hedera, a cutting-edge distributed ledger technology, RoadCode is about to introduce a multifaceted application that aims to bring together one of the world’s biggest sports communities.
With its unique ranking system, dynamic live race center, immersive fantasy game, and exclusive access to pro-cycling information, the platform is carefully designed to meet the needs of a wide range of fan interaction needs.
This all-encompassing strategy seeks to improve the spectator experience by offering never-before-seen access to the inner workings of the sport.
Behind the Scenes and Outside of It
The platform’s emphasis on providing fans with exclusive video footage that lets them see behind the scenes of professional cycling is a key feature. To help fans get closer to their favorite teams and riders, subscribers can expect on-bike film, off-bike insights, tactical breakdowns, and in-depth race analyses.
This project claims to improve the watching experience while also expanding fans’ knowledge of the sport by providing a fresh viewpoint on the tactics, difficulties, and victories that characterize professional cycling.
The Road Code Ranking system offers a new way to evaluate the performances of professional cyclists. Road Code’s methodology takes into account the quality of competitors in every race, in contrast to conventional ranking systems that mostly concentrate on victories and losses.
This approach embodies the philosophy, “It’s not the race you win, it’s who you beat.” This nuanced method highlights the depth of talent in the sport by providing a more thorough assessment of riders’ abilities and plans. For further elaboration on this development, please refer to the YouTube video provided below.
Reimagining Fantasy Cycling
Fans can take on the role of a team manager in the platform’s cross-season fantasy game, which provides a unique opportunity to plan, compete, and win. This interactive element encourages viewers to delve further into the sport by promoting a stronger connection and exploring the nuances of race strategy and team management. It also increases engagement.
In the fantasy game, players who put in lots of effort and do well are rewarded with goodies like VIP events, special products, or even live meetings with famous cyclists. The aim of this reward system is to stimulate interest and get more fans involved, so that the distance between the sport and its followers becomes closer than ever before.
Meanwhile, according to CoinMarketCap, Hedera’s native cryptocurrency, HBAR, is currently trading at $0.1064, slightly up 0.42% in the last 24 hours. It also shows a 1.12% increase over the previous week.