- Binance launches “Crypto” fragrance to encourage female inclusion in cryptocurrencies, offering education and $25 in USDT to first 5,000 participants.
- Initiative underscores importance of diversity, with Bitget investing in women-led Web3 startups, highlighting commitment to gender equality.
This launch, unveiled on March 6 by Binance’s female marketing leaders, is not just a step toward product diversification. It is a banner of fighting for inclusion, especially aimed at empowering women in the cryptocurrency sector, just in time for International Women’s Day. Crypto fragrance is a tangible promise of empowerment, designed to inspire and motivate.
Crypto Incentives That Matter
Now, let’s talk incentives, because this is where Binance is really making interesting moves. For the first 5,000 women who are encouraged to complete one of its basic cryptocurrency courses, there’s $25 in Tether (USDT) waiting. That’s right, Binance is putting its money where its heart is, underscoring the importance of financial literacy and the active role of women in this crypto revolution.
Rachel Conlan, Binance’s Chief Marketing Officer, puts it plainly: women have an invaluable role to play in this sector and it’s time to break down existing barriers. This effort goes beyond changing the face of advertising campaigns; it’s about reaffirming that the crypto world is universal and open to all, no exceptions.
Other platforms are also addressing gender diversity and inclusion in the industry, with Bitget leading significant initiatives for women-led startups in the Web ecosystem3. Despite these efforts, funding for women-led startups is still a small fraction of the total, highlighting the need for continued change.
Following reports from ETHNews, it is clear that the crypto sector is evolving, not only in technology, but in culture and inclusion. Binance’s initiative with its Crypto fragrance is a vibrant reminder that inclusion and diversity are not just buzzwords; they are essential to the future of global finance. And in this future, women are not just participating; they are leading.
