- Gresini Racing to engage fans by offering digital collectibles on MaaS, featuring user-friendly options like social media logins and card payments.
- VeChain’s VORJ platform complements MaaS by enabling users to create and manage digital assets and smart contracts without coding skills.
VeChain has officially launched a new product, the Marketplace-as-a-Service (MaaS), a no-code platform for digital asset transactions. This platform was released in collaboration with Gresini Racing, a MotoGP championship team, and is supported by ExPlus.
The aim is to encourage broader use of blockchain technology. MaaS is scheduled for a full launch later in the year to provide services to both individual users and businesses.
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Check out VeChain's Maas 👉 https://t.co/tuZFKQkGsE pic.twitter.com/2vcVdsLpdV
— vechain (@vechainofficial) April 9, 2024
MaaS is designed to offer a simplified, no-code solution for the sale and transfer of digital assets. It arrives at a time of increasing demand for tools that enable the tokenization of real-world assets (RWAs). Future updates will add Near Field Communication (NFC) capabilities and support for “phygitals,” which are physical assets with a digital counterpart.
Gresini Racing, as the first enterprise client to use MaaS, intends to create a unique collection of digital collectibles for its fan base, thus bringing blockchain technology to a wider audience.
The Green Ambassador Challenge is now officially listed in the VeChain app hub at https://t.co/mqA6SqqnY5 👏 pic.twitter.com/gP30XWbg7m
— Green Ambassador Challenge (@GreenAmbChal) April 9, 2024
The collaboration with Gresini Racing introduces several user-friendly features to the platform, including social media logins without the need to display crypto wallets, credit card payments for NFT purchases, and the ability to list NFTs in euros.
These features are designed to make the platform accessible to users unfamiliar with cryptocurrency. Additionally, the platform allows for the customization of collections, secondary sales, and collection visibility, alongside an administration dashboard for marketplace management.
Further supporting blockchain adoption, VeChain introduced VORJ in 2023, a separate platform that enables users to create digital assets and smart contracts without coding knowledge or incurring transaction fees.
More about: Limited Edition ‘Web3 for B3TR’ Hardware Wallets Now Available for VeChain Community
Carlo Merlini, Commercial and Marketing Director at Gresini Racing, expressed the team’s interest in leveraging Web3 technology to deepen engagement with its fan base and the broader MotoGP community. Gresini Racing plans to offer exclusive experiences and memorabilia through NFTs and digital collectibles, available on VeChain’s MaaS platform.
Jake Campton, Communications Lead at VeChain, emphasized the importance of the MaaS platform in simplifying the process for non-Web3 companies to join the blockchain ecosystem, showcasing the practical benefits of blockchain technology.
Asset tokenization is projected to become a significant market, potentially reaching $16 trillion by 2030. VeChain’s technologies are at the forefront of this growth, providing blockchain-powered solutions for product authentication, provenance, sustainability traceability, and digital communication.
Gresini Racing, established by Fausto Gresini, has been a competitive presence in the MotoGP World Championship since 1997, with a history of notable achievements. The team is preparing for future competitions in MotoGP, Moto2, and MotoE, featuring renowned riders and aiming for continued success.
The current price of VeChain (VET-USD) is $0.042630, reflecting a decrease of $0.002569 (-5.68%) from the previous close.
