- BLOCKMEME and VeChain have partnered to protect original designs using blockchain anti-counterfeit technology.
- BLOCKMEME’s Address series of bags are the first products to use this technology.
Blockmeme collaborates with VeChain to incorporate blockchain anti-counterfeiting chips in its first Address series of handbags. This partnership ensures that original designs are protected while conveying the brand and design philosophy to customers.
— eisenreich (@eisenreich) April 6, 2023
Blockmeme, a fashion brand established in 2021, caters to millennials and Gen Zs with its unique natural aesthetics and future digital trends for handbags and fashion accessories. The VeChain anti-counterfeiting verification solution is used on all Blockmeme products. The embedded chip on each item provides a unique identity ID, enhancing the brand and customer experience while demonstrating Blockmeme’s commitment to original design and copyright protection.
The importance of blockchain technology in modern consumerism
As modern consumers have easy access to the world through mobile internet, smartphones, and social networks, they develop individualized tastes and diverse worldviews. Fragmented female consumer groups with vertical needs exist, and although they seek luxury brands, they also value uniqueness and personal philosophy. Therefore, niche brands that reflect consumer individuality and personal beliefs are worth buying.
The unique lifestyle values promoted by Blockmeme
Blockmeme advocates a creative and unique lifestyle. Young people grow in their independent space, showcasing their personality and charm while also connecting to the world. The use of NFC chips enables customers to verify authenticity while learning about Blockmeme’s brand philosophy, which enhances their sense of brand identity.
Blockmeme founder Sandy Pan believes that the application of blockchain technology will bring a more secure and reliable shopping experience while being consistent with the brand’s tone. The collaboration with VeChain will enable the display of more brand responsibility and philosophy, breaking the norm and exploring more possibilities.
Since 2015, Nageke Ling’s team, which includes many luxury brand backgrounds, has been exploring the intersection of technology and fashion, using blockchain and the Internet of Things for brands. They not only provide traceability chips for top international luxury brands but also provide chip support for NFT issuances for well-known IPs and sports circles.
In their extensive practice, they believe that chip traceability is the best choice for anti-counterfeiting verification of products and connecting physical products with digital collections. It is also a good starting point for brands to explore new consumer dialogues.
In summary, the collaboration between Blockmeme and VeChain protects original designs while conveying brand philosophy to customers. The embedded chip on each item provides a unique identity ID, enhancing the brand and customer experience while demonstrating Blockmeme’s commitment to original design and copyright protection.
The importance of blockchain technology in modern consumerism is highlighted, and the unique lifestyle values promoted by Blockmeme are discussed. Finally, Nageke Ling’s extensive practice in the use of traceability chips for luxury brands and NFT issuances is mentioned.