- Empoli FC improves ownership and authenticity by introducing jersey smart tags for NFTs and Digital Passports.
- Through this interface, fans may engage with one another and get special material.
The legendary Italian football team Empoli FC, which was founded in 1920, has made a ground-breaking move by integrating tokenization technology into its fan engagement strategy through a partnership with Wov Labs.
Empoli FC can lead web3 innovation in sports and open a new era of fan engagement in Italian football with this partnership.
We’re excited to announce our partnership with @EmpoliFC!
Starting from the 24/25 season, Empoli FC game jerseys will be embedded with Wov Labs smart tags, offering fans access to an elevated concept of Authenticity & Ownership.https://t.co/jTc3mvdA5V
— WoV Labs (@wovlabs_com) March 27, 2024
Empoli FC’s Web3 Leap
The upcoming season’s Empoli FC jerseys will flaunt Wov Labs’ state-of-the-art smart tags, which function as a key to a unique Digital Passport stored on the blockchain and connected to a specific non-fungible token (NFT).
By combining state-of-the-art blockchain technology with sports memorabilia, this innovative approach to guaranteeing ownership and authenticity gives fans a closer, more real-life relationship with the team.
Fans may access a world of exclusive content that enhances their Empoli FC experience by just tapping on these smart tags.
Fans may feel secure in the integrity and importance of their memorabilia as the Digital Passport not only confirms the authenticity of each jersey but also reveals its production process and sustainability characteristics.
The robust VeChain blockchain platform makes it possible for a variety of web3 activities, such as making purchases of digital collectibles and gaining access to exclusive fan experiences, to be easier to engage in. To explore more details about this development, you can watch the following YouTube video:
From Jerseys to Digital Assets
Empoli FC’s venture into tokenization rewrites the rules for fan involvement by transforming the Digital Passport into a gateway for unrivaled access to club-related experiences, interactions, and content.
Through a range of exclusive experiences, including virtual encounters with players and special club events, the program aims to strengthen the fan-club relationship in ways never seen before by bringing fans closer to the club.
Imagine the thrill of donning a player-related jersey and getting exclusive gifts every time they score—adding a new level of excitement to the game-day tradition and strengthening the connection between supporters and the team.
So, this ingenious process transforms jerseys into priceless gems, rewarding fans for their loyalty. Tokenization enables blockchain-verified fundraising auctions and limited editions, boosting fan experiences.
Meanwhile, according to a previous ETHNews report, VeChain’s recent US patent approval has caused a bullish trend in VET’s trading chart, indicating growing confidence in the blockchain’s utility and future potential.
The price of VeChain’s native token, VET, has declined 3.00% in the previous 24 hours, to $0.04429 as of this writing. However, this represents a 13.24% increase over the previous seven days.