HomeNewsŠkoda Auto India Partners with Polygon to Drive Digital Transformation and Enhance...

Škoda Auto India Partners with Polygon to Drive Digital Transformation and Enhance Customer Engagement

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  • Škoda has partnered with Škoda Auto India to revolutionize its customers’ experience.
  • The move was made in an attempt to catch up with the ever-changing digital landscape.

According to the announcement, the Indian arm of the Czech automobile manufacturer, Škoda, has tapped Polygon, in an attempt to redefine car ownership by leveraging Polygon POS. With the introduction of Skoda Gearheads, India’s ultimate Car community, Gearheads will open the doors for unique automotive experiences.

Partnerships and Collaborations are not new to Blockchain networks, especially Polygon, the layer-2 scaling solution running alongside Ethereum. Over the years, Polygon has expanded its reach across the blockchain industry and the traditional market through partnerships. The most recent of these partnerships was announced yesterday, via the Polygon handle on X.

During a digital-focused occasion, Petr Janeba, the Brand Director, Škoda Auto India explained the importance of pioneering new ways of enhancing customer experience as the digital landscape, platforms, and mediums continue to evolve.

He went on to explain that Škoda’s digital strategies are dishonest to ensure that products and services reach their customers and customers alike, particularly in a language of their choosing.

Škoda achieves massive success in digital strategy creation for NFT community members

Acknowledging the success recorded in these strategies, the brand director asserted that the “Name Your Škoda campaign” saw entries soar to 1,50,000 for its soon-to-be-launched all-new compact SUV.

Similarly, the company has recently concluded its first-ever fully digital 24-hour sale to celebrate its 24 years in India. The event resulted in a notable spike in the number of cars booked in a single day, which totaled 709.

Janeba further explained that the recent Škoda Gearheads rollout has strengthened the Indian NFT community, and in the long term, increasing Škoda’s capacity to align with the evolving digital scenes is the core of its value system.

“Besides, we have further enhanced our Škodaverse India NFT umbrella with the rollout of the Škoda Gearheads community. With these, we are constantly adapting and evolving to reach out to even more customers to meet their needs and aspirations in this vast and diverse market.” He added.

As Polygon widens its reach, adoption for MATIC is poised to soar, which could potentially increase in price value. However, at report time, MATIC is attempting to clear weekly losses. Trading at a press time price of $0.93, MATIC is up by 2.78%.


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