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- Alo Yoga, a retail chain specializing in apparel and accessories, has introduced an in-store NFT claim in partnership with MoonPay.
- Customers visiting Alo Yoga’s physical stores can receive free daily affirmation NFTs, minted on the Ethereum scaling network Polygon, by tapping their smartphones against a designated terminal.
Alo Yoga Collaborates with MoonPay for In-Store NFT Claim
Alo Yoga, a renowned retail chain offering apparel and accessories, has teamed up with MoonPay, a crypto payments firm, to introduce an in-store NFT claim feature. This initiative allows customers visiting Alo Yoga’s physical stores to receive complimentary digital collectibles known as “daily affirmations.” The launch of this in-store experience coincides with Mental Health Awareness Month in the United States.
Making Web3 easy & accessible to all 🫱🏻🫲🏿🫱🏾🫲🏿🫱🏿🫲🏼@Kresusofficial, the Crypto & NFT SuperApp
👉🏾launching on the iOS app store todayLet's dive into the details, shall we? 🧵 pic.twitter.com/JSRrftuEWC
— Polygon (Labs) (@0xPolygonLabs) May 11, 2023
Obtaining Free NFTs in Alo Yoga Stores
As part of the in-store experience, customers can tap their smartphones against a terminal labeled “Tap for Mindfulness” at the checkout counter. Equipped with a near-field communication (NFC) chip, the terminal directs customers to a website where they can claim a free daily NFT. These NFTs incorporate artwork centered around mindfulness and provide access to mental health resources.
Alo Yoga will also offer additional opportunities for customers to collect NFTs through email campaigns.
Simplified Approach with MoonPay and Polygon
Alo Yoga’s in-store NFT claim process utilizes MoonPay’s NFT minting platform, with the collectibles being minted on the Ethereum scaling network Polygon. The retail chain covers all minting fees associated with the promotion to ensure a user-friendly and accessible experience for everyone. By avoiding complex Web3 terminology, Alo Yoga aims to provide its community with an opportunity to explore digital ownership in familiar environments.
🧘 Tap for Mindfulness 🧘🏾♂️
To celebrate Mental Health Awareness Month, @aloyoga launched an in-store NFT claim using @moonpay #onPolygon
Alo is giving their community an opportunity to explore digital ownership in familiar environments 🤗https://t.co/iGtHtxfwGJ
— Polygon (Labs) (@0xPolygonLabs) May 11, 2023
By collaborating with MoonPay and leveraging the Polygon network, Alo Yoga strengthens its presence in the NFT space and expands its engagement with customers beyond physical products. The potential future benefits associated with the daily affirmation NFTs, such as token-gated access to events or exclusive sales, add further value to the collectibles and enhance the overall customer experience. As more brands embrace Web3 technologies, Alo Yoga’s in-store NFT claim represents a step towards mainstream adoption and the integration of digital assets in traditional retail settings.
