- World Expo 2025 expected to draw 28 million visitors, focusing on technological, economic, and scientific advancements.
- NFT initiative at Osaka World Expo aims to demonstrate real-world blockchain applications and enhance visitor engagement.
Vice President of Corporate Strategy and Operations at Ripple, Emi Yoshikawa, recently disclosed a joint venture with SBI Holdings. This partnership is set to utilize the XRP Ledger to issue non-fungible tokens (NFTs) during the 2025 World Expo in Osaka, Japan.
🇯🇵Really like that SBI is planning on using the XRP Ledger the first time for such a large event like the EXPO 2025 in Japan by issuing visitor NFTs.
With an estimated 𝟮𝟴𝗠 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲𝘀 thats a lot of eyeballs to increase visibility of XRPL NFTs and the ability of it's… https://t.co/JK1cFBJkHp
— Vet 🏴☠️ (@Vet_X0) April 18, 2024
As part of this initiative, attendees will have the opportunity to acquire digital collectibles of MYAKU-MYAKU, the official mascot of the Expo, by engaging in event activities and utilizing the official Expo mobile application.
Yes! This is going to be HUGE. https://t.co/Kkr9zH7yeA
— Emi Yoshikawa {X} (@emy_wng) April 18, 2024
World Expos are large-scale exhibitions held every five years to display global advancements in science, technology, and economics. The first such expo was hosted in London in 1851, with the most recent being in Dubai in 2020.
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These events are opportunities for countries to showcase innovations and promote international collaboration. The next Expo, scheduled for April to October 2025 in Osaka, is expected to attract approximately 28 million visitors and will take place on an artificial island in Osaka Bay.
The integration of NFTs at the World Expo 2025 is to demonstrate the utility of the XRP Ledger in real-world applications. By incorporating digital tokens into the event, Ripple and SBI Holdings aim to enhance visitor engagement and highlight the practical use of blockchain technology in large public events.
The Expo’s focus will be on themes related to improving, empowering, and connecting lives, reflecting Japan’s ongoing commitment to technological innovation and international cooperation.
The use of NFTs is intended not only to add a layer of interaction but also to serve as a model for future applications of blockchain technology in similar large-scale events.
