X (formerly Twitter) has begun rolling out a new onboarding feature called Starterpacks, aimed at helping users instantly discover and follow curated groups of influential accounts across key niches such as cryptocurrency, technology, and finance.
The feature is designed to solve a long-standing problem on interest-based social graphs: building a high-quality, relevant feed typically takes years of trial, error, and manual curation. Starterpacks compress that process into a single action.
One-click access to curated influence
Starterpacks allow users to follow an entire themed group of accounts with a single tap, rather than searching for and following profiles individually. For example, a user interested in crypto can instantly subscribe to a “Crypto Founders” pack and have their feed populated with established voices in that niche.
Over the last few months, we scoured the world for the top posters in every niche & country
We've compiled them into a new tool called Starterpacks: to help new users find the best accounts—big or small—for their interests
⬇️ Reply below with a topic you're most interested in… pic.twitter.com/MYIIQAaJaL
— Nikita Bier (@nikitabier) January 21, 2026
Unlike competing platforms such as Bluesky, where any user can create and distribute their own starter lists, X has taken a centralized approach. According to product lead Nikita Bier, internal teams “scoured the world” to identify the most relevant and consistently high-quality posters in each category.
At launch, the platform includes roughly 1,000 pre-built Starterpacks, with plans to expand that number to around 3,000 in the coming months.
Strong emphasis on crypto niches
Cryptocurrency is one of the most developed verticals within the Starterpacks rollout. Dedicated packs focus on different segments of the ecosystem, ranging from founders and builders to traders and on-chain analysts.
Notable crypto-focused Starterpacks include:
- Crypto Founders, featuring accounts such as Виталик Бутерин, Brian Armstrong, and Changpeng Zhao
- Specialized lists for memecoin trading
- On-chain analytics and market structure commentators
- Crypto-focused software developers and infrastructure builders
By grouping these accounts, X aims to expose new and returning users to higher-signal discussions, rather than leaving discovery entirely to algorithmic recommendations or viral posts.
A response to cooling crypto activity
The timing of the launch is notable. Internal and third-party data suggests that engagement within “Crypto X” has softened, with posts mentioning Bitcoin declining by roughly 32% during 2025. While crypto remains one of the platform’s most influential communities, overall participation has become more fragmented and cyclical.
Starterpacks appear to be a strategic attempt to reverse that trend by lowering the friction for new or “crypto-curious” users to enter meaningful conversations immediately. Instead of encountering a noisy or irrelevant feed, users are guided directly toward established voices and ongoing narratives.
Why it matters
For X, Starterpacks represent a shift toward more deliberate, human-curated discovery at a time when algorithmic feeds are increasingly criticized for noise and low-quality engagement. For the crypto ecosystem, the feature could help concentrate attention back toward builders, analysts, and long-term thinkers, rather than purely reactive or speculative content.
If successful, Starterpacks may reshape how influence and discourse form on X, particularly in complex fields like crypto, where context, credibility, and signal quality matter more than raw virality.
