- VeChain partners with PL Open International and Internazionali BNL d’Italia to introduce the first-ever NFT-integrated “Phygital trophy” in tennis history.
- The event saw participants experiencing phygital goods, merging the physical and digital realms for a unique sports engagement.
VeChain (VET) has once again showcased the transformative power of blockchain technology, this time within the sporting arena. Partnering with PL Open International and Internazionali BNL d’Italia, VeChain was instrumental in presenting the first NFT-integrated “Phygital trophy” to the winners of the Association of Tennis Professionals (ATP) tour and the Women’s Tennis Association (WTA) – a historic moment in the world of tennis.
When one of the greatest players in the history of tennis decides to try his hand with #vechain #phygital technology, expect a powerful serve.
Tonight the auction with @novakfoundation begins, made possible with @worldofv_art and @EXplusnft. Check back tomorrow for more details. pic.twitter.com/pQXq8qzW57
— vechain (@vechainofficial) June 4, 2023
The commercial area of the tournament was adorned with a unique stand, organized by VeChain, World of V, and Explus, where attendees had the chance to phygitize their items. The team introduced sustainably produced bracelets embedded with QR codes that guided users to the ‘VeAces’ page. In an exciting twist, these bracelets also functioned as raffle tickets, an innovative idea conceived by World of V.
We’ve partnered with the PL Open International, the organization that combines competitive sports with social and sustainable causes.
A VIP tournament at @forumroma and exclusive gala event in Rome.
All proceeds destined to early childhood education through the @novakfoundation pic.twitter.com/1GgzEuGa6l
— vechain (@vechainofficial) June 3, 2023
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Phygital goods, the creative blend of physical and digital worlds, took center stage at this event, crafting unique, immersive experiences for participants. Roughly 150 fortunate attendees received phygital sports caps as part of this innovation, while others earned tickets to the 2023 ATP Finals in Turin, Italy.
Brands stand to gain significantly from this phygital revolution. The customer journey is enriched, opening up new insights into product lifecycles and offering novel ways of customer engagement. From a consumer perspective, phygital goods offer unique opportunities to interact with brands and communities while ensuring the immutable ownership of items, a feature made possible through NFTs and blockchain.
Attendees participating online weren’t left out of this digital novelty. Some were fortunate enough to win phygital prizes and claimed their VeAce NFT from a dedicated landing page right after the tournament kicked off. The trophy, equipped with an in-built NFC chip and an attached NFT, acted as proof of ownership, ensuring authenticity and protection against potential fraud.
VeChain’s latest venture has succeeded in bringing blockchain technology to the limelight, highlighting its potential to make a tangible difference in our everyday lives. In doing so, VeChain continues to establish itself as a technological pioneer, wielding its unique protocol to foster change through the power of digital tools.
As VeChainthor leverages the capabilities of trustless data, smart contracts, and IoT technologies, it unlocks transformative solutions across different sectors. The focus now is on constructing a groundbreaking ecosystem to further the concept of sustainability and digital transformation. Meanwhile, VeChain’s native token VET has observed a 3% rise in the past week, trading at $0.019842 at the time of writing.
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