- VeChain introduces a breakthrough in the “phygital” world by turning physical objects into digital identities with blockchain, NFC, and NFT.
- In collaboration with Internazionali BNL d’Italia (IBI) and World of V, VeChain showcased their cutting-edge technology in the recent ATP event.
In a groundbreaking merge of the physical and digital realms, VeChain has revolutionized the phygital industry. By leveraging NFC and NFT, physical objects now possess digital identities, hinting at a future where these technologies will be an intrinsic part of our lives. This development was recently highlighted on X (previously Twitter) where VeChain showcased its unique approach to this integration.
When blockchain meets the real world:
Within a decade, this technology will power the world around you.
Curious to try it out? Reach out to the @worldofv_art team for a trial pack!
— vechain (@vechainofficial) September 15, 2023
Phygital Transformations Made Easy
VeChain’s innovation has paved the way for users to turn any tangible object into a digital counterpart. The process starts with tapping the NFC, leading to a series of steps culminating in the minting of an NFT, thus encoding the object’s provenance and details.
A Glimpse of Phygital Trophies in Action at ATP
VeChain’s prowess was unmistakably displayed through their recent collaboration with the Internazionali BNL d’Italia (IBI). The 2023 trophies of this high-profile ATP event, attended by over half a million spectators, were phygitalized for the very first time. By integrating phygital technology, VeChain not only ensures authenticity and ownership but also extends the potential of objects, enriching user experiences and brand engagement.
VeChain’s Push to Popularize Blockchain
At the ATP event, VeChain, in partnership with World of V and Explus, invited attendees to explore the wonders of blockchain. Their booth enabled visitors to phygitalize personal items. Attendees were also given eco-friendly bracelets featuring QR codes directing them to ‘VeAces’, a unique NFT raffle. Lucky winners post-event were treated to phygital caps and exclusive tickets to the 2023 ATP Finals in Turin, Italy.
VeChain’s endeavors, alongside its partners, spotlight the myriad of real-world blockchain applications set to reshape our society. In doing so, they’re also carving a niche for themselves in global technological showcases and networking avenues.
For the latest crypto updates and prices, VeChain (VET) was observed trading at $0.015728 at the time of this report.