HomeNewsVeChain's Vision: Bridging the Physical-Digital Divide with NFC and NFT

VeChain’s Vision: Bridging the Physical-Digital Divide with NFC and NFT

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  • VeChain introduces a breakthrough in the “phygital” world by turning physical objects into digital identities with blockchain, NFC, and NFT.
  • In collaboration with Internazionali BNL d’Italia (IBI) and World of V, VeChain showcased their cutting-edge technology in the recent ATP event.

In a groundbreaking merge of the physical and digital realms, VeChain has revolutionized the phygital industry. By leveraging NFC and NFT, physical objects now possess digital identities, hinting at a future where these technologies will be an intrinsic part of our lives. This development was recently highlighted on X (previously Twitter) where VeChain showcased its unique approach to this integration.

Phygital Transformations Made Easy

VeChain’s innovation has paved the way for users to turn any tangible object into a digital counterpart. The process starts with tapping the NFC, leading to a series of steps culminating in the minting of an NFT, thus encoding the object’s provenance and details.

A Glimpse of Phygital Trophies in Action at ATP

VeChain’s prowess was unmistakably displayed through their recent collaboration with the Internazionali BNL d’Italia (IBI). The 2023 trophies of this high-profile ATP event, attended by over half a million spectators, were phygitalized for the very first time. By integrating phygital technology, VeChain not only ensures authenticity and ownership but also extends the potential of objects, enriching user experiences and brand engagement.

VeChain’s Push to Popularize Blockchain

At the ATP event, VeChain, in partnership with World of V and Explus, invited attendees to explore the wonders of blockchain. Their booth enabled visitors to phygitalize personal items. Attendees were also given eco-friendly bracelets featuring QR codes directing them to ‘VeAces’, a unique NFT raffle. Lucky winners post-event were treated to phygital caps and exclusive tickets to the 2023 ATP Finals in Turin, Italy.

VeChain’s endeavors, alongside its partners, spotlight the myriad of real-world blockchain applications set to reshape our society. In doing so, they’re also carving a niche for themselves in global technological showcases and networking avenues.

For the latest crypto updates and prices, VeChain (VET) was observed trading at $0.015728 at the time of this report.

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Marcel Knobloch
Marcel Knobloch
Marcel is the managing partner of ETHNews and is also known as Collin Brown in the crypto community. He is a seasoned Bitcoin investor who entered the crypto scene during its early stages and has since become a veteran trader in both the cryptocurrency and forex markets. His journey began in 2012 when he made his first investment in Bitcoin, marking the beginning of his deep-rooted passion for blockchain technology and digital assets. With a mission to demystify the intricacies of blockchain for the masses, Marcel endeavors to bring the world of cryptocurrencies closer to everyone. His insightful reports are dedicated to shedding light on the latest developments and innovations within the realms of Bitcoin, Ethereum, Ripple (XRP), IOTA, VeChain, Cardano, Hedera, and numerous other cryptocurrencies. Marcel's in-depth analysis and commitment to providing accessible information make him a trusted source for both novice and experienced crypto enthusiasts. Marcel's academic background includes a Master's Degree in Business Education, which has equipped him with a solid foundation in financial markets and investment strategies. Over the past decade, he has amassed invaluable experience working with various startups across the globe, enriching his knowledge and understanding of the ever-evolving cryptocurrency landscape. With his wealth of expertise and dedication to empowering others with crypto knowledge, Marcel continues to be a driving force in the cryptocurrency community. Business Email: marcel.knobloch@hotmail.com Phone: +49 160 92211628