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- Vechain, in partnership with Internazionali BNL d’Italia, is revolutionizing tennis by introducing the sport’s first-ever ‘phygital’ trophies.
- The ‘phygital’ trophies, representing the melding of physical and digital realms through embedded NFC chips with assigned NFTs, will offer new ways for brands and consumers to engage.
Leading public blockchain foundation, Vechain, has announced an innovative collaboration with Internazionali BNL d’Italia, a globally esteemed tennis tournament. In this unprecedented partnership, the duo will debut the first-ever Tennis finals trophy NFT integration. The tournament, running from May 8th to 21st, hosts the top tennis players worldwide, whose eyes will be set on the cutting-edge ‘phygital’ trophies.
The auction of Novak Djokovic’s 2023 Australian Open racket, phygitalized by #vechain, is live. A unique chance to win the racket of one of the world’s top tennis players and to support childhood education through the @novakfoundation: https://t.co/H02VIdmwYk pic.twitter.com/YZDWOZEt3E
— vechain (@vechainofficial) June 6, 2023
A ‘phygital’ object, coined by blending ‘physical’ and ‘digital,’ embeds new digital capabilities into physical items via an NFC chip with an assigned NFT. This potent combination unlocks extraordinary potential for brands, consumers, and businesses. With the ability to authenticate and protect against fraud, phygital solutions offer a powerful tool, especially for high-value goods, by ensuring authenticity and provenance, thus addressing fraud issues prevalent in secondary resale markets.
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The ‘phygital’ trophies not only enhance the customer journey by providing fresh insights into product lifecycle but also create unique engagement opportunities. For the winners of the tournament, the embedded NFT in the trophies will provide a new way to connect with the sporting community while holding digital ownership of a prestigious item.
Beyond the courts, Vechain, World of V, and EXPlus are poised to captivate the audience in the tournament’s commercial zone. At their booth, they will showcase the transformative power of blockchain through a collection of sports-related ‘phygital’ items. Enthusiasts will get a hands-on experience of ‘phygitalization’, granting them an intimate understanding of this disruptive technology.
The Internazionali BNL d’Italia attendees will also witness a sustainable, blockchain-enhanced experience via bracelets fitted with QR codes. These codes, when scanned, lead to the landing page of ‘VeAces,’ an NFT collection by World of V, which doubles as a raffle ticket. After the tournament, 150 fortunate individuals will receive a ‘phygital’ sports cap, with the grand prize being tickets to the 2023 ATP Finals in Turin, Italy.
Digital attendees won’t be left out either; they can participate in the VeAces event and secure their VeAce NFT when the tournament kicks off on May 8th.
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