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- VeChain recently leveraged blockchain technology to create enhanced spectator experiences at the Internazionali BNL d’Italia, with the introduction of “VeAces” NFTs and phygital trophies.
- The company is also actively involved in driving the Web3 revolution across Europe and recently participated in Ireland’s vibrant blockchain ecosystem.
VeChain, a key player in the blockchain industry, recently played a groundbreaking role at the Internazionali BNL d’Italia tennis tournament, where it provided novel phygital experiences over a two-week span. This revolutionary initiative marked a critical milestone in intertwining the physical and digital realms, leading to unforgettable memories for spectators and participants alike.
We delivered two weeks of enhanced #phygital experiences for the Internazionali BNL d’Italia and opened people's eyes to the power of #Web3.
From the "VeAces" NTFs collectibles giveaway, to the people that passed by the #vechain stand at Rome’s Foro Italico.
Thank you to… pic.twitter.com/XqTOXOPU6R
— vechain (@vechainofficial) May 31, 2023
These experiences included the “VeAces” Non-Fungible Tokens (NFTs) collectibles giveaway, which could be redeemed for physical merchandise and even tickets to the Nitto ATP Finals in Turin. The concept of these NFTs pushes the boundaries of fan engagement, allowing spectators to own unique pieces of the event in the form of digital assets, thereby elevating the overall event experience.
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Adding another layer of interaction, VeChain had its stand at Rome’s Foro Italico where attendees discovered how the company leverages Web3 technology. This engagement at a grassroots level served as a critical step in demystifying blockchain technology and showcasing its real-world applications and the value it can generate.
One of the event’s crowning moments was the presentation of two phygital trophies to the champions of the Italian Open. These trophies, embedded with Near Field Communication (NFC) technology, were physical tokens of achievement that unlocked digital treasures when brought into contact with a smartphone. Thus, the champions received not just physical cups, but a gateway into a unique digital realm associated with their victory.
VeChain’s ventures aren’t confined to sports, however. The company’s CTO, Antonio Senatore, recently participated in an Anti-Counterfeit Forum at the EU Intellectual Property Office (EUIPO) and the Dublin Tech Summit. These platforms allowed VeChain to share its transformative potential and discuss blockchain’s role in fostering sustainability, health, and the gig economy.
Moreover, VeChain is actively involved in Ireland’s blooming blockchain ecosystem, signaling a wider European adoption of blockchain technology. Notably, they have initiated a series of Technology Workshops and launched Micro Grants to support developers keen on building sustainability-focused DApps and Web3 tools on VeChain.
In the rapidly evolving world of Web3 and blockchain technology, VeChain stands at the forefront, pioneering applications and experiences that bridge the physical and digital realms, thus fostering a truly interconnected world. As we move forward, VeChain’s relentless dedication to the blockchain revolution will undoubtedly continue to redefine our experiences, from sports to sustainability and beyond.
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