HomeNewsVeChain Innovation in Awards: EXPlus' Phygital Medals Set New Standards with Integrated...

VeChain Innovation in Awards: EXPlus’ Phygital Medals Set New Standards with Integrated NFTs

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  • Dominate The Water’ (DTW) kicks off its 2023 season with an event in Cattolica, offering a perfect blend of high-level sports, environmental consciousness, and innovative technology.
  • The sporting event partners with various companies to offer blockchain-based ‘Phygital’ medals, promoting both sustainability and an exceptional digital experience for participants.

Bridging Athletic Excellence and Technological Innovation

‘Dominate The Water,’ Italy’s prominent open-water swimming tour, is back for a resplendent 2023 season. The tour marries the fervor of sports with the solemn responsibility of preserving marine ecosystems. Supported by local administrations and pioneering partners, DTW aims to leave an enduring imprint not just in the sports world, but also in the field of sustainability.

A Riveting Inaugural Stage at Cattolica

On September 2, DTW’s first event takes place in Cattolica. The venue, Piazza Tramonto’s free beach, sets the stage for an unparalleled competition that synergizes athletic prowess with natural beauty. Local authorities, particularly the Emilia-Romagna Region and the Municipality of Cattolica, have been instrumental in nurturing this unique platform. Further manifesting its social commitment, DTW pledges to donate all registration fees to aid flood victims in Emilia-Romagna.

From Blockchain Medals to Ecosystem Stewardship

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But what truly separates DTW from traditional sports events is its embrace of cutting-edge technology. In collaboration with EXPlus, the tour is introducing ‘Phygital’ medals embedded with Near Field Communication (NFC) chips and integrated into VeChain Non-Fungible Tokens (NFTs). These medals represent a breathtaking fusion of the physical and digital realms. Participants can delve into an extraordinary digital experience, all while championing eco-friendly solutions.

DTW is more than a mere sporting event; it’s a movement. Every leg of the tour, from Taranto to Talamone and Mondello to Cattolica, serves as an opportunity to advocate marine sustainability. The tour has amassed an array of partners like UNIPOLSAI, ARENA, GRANAROLO, CULLIGAN, and more, all of whom share a unified vision of sustainable innovation.

Media Partnership for a Larger Footprint

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Adding more momentum to its initiative, DTW has secured a prestigious media partnership with Sky Sport. This alliance ensures extensive coverage, reaching audiences far and wide, to amplify the importance of both the sport and its underlying message of sustainability.

In summary, DTW isn’t just setting standards in open-water swimming; it’s redefining how sports can be a vehicle for social and environmental change, further amplified by blockchain technology. This initiative underscores the multifaceted power of sports—both as a spectacle and as an agent for meaningful transformation.

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