Thumzup Media (NASDAQ: TZUP) announced plans to explore Dogecoin (DOGE) integration as an alternative payout mechanism for users of its advertising and content rewards platform. The Los Angeles–based firm enables users to earn cash for sharing authentic social posts about partner brands, and now, it’s looking to crypto to power faster, cheaper global payments.
In a statement released Wednesday, Thumzup said that Dogecoin integration could bypass traditional banking rails, cutting down on transaction fees and enabling instant micro-payments across borders. The company believes this shift would enhance scalability and support international expansion while aligning with the growing trend of Web3-based creator monetization.
CEO: A “Low-Friction” Rewards Future
“Exploring Dogecoin integration is an important next step in our journey to create a scalable, low-friction rewards engine,” said CEO Robert Steele. He added that successful implementation could improve unit economics and expand appeal among crypto-friendly creators who prefer decentralized payment methods.
The announcement reflects a broader movement among adtech and social platforms experimenting with cryptocurrency-based rewards systems to attract creators and streamline payments. If fully implemented, Dogecoin would serve as an alternative to fiat payouts on Thumzup’s app, giving users direct control over their earnings in a digital wallet.