Video streaming platform Rumble has announced a landmark $767 million all-stock merger with German AI cloud computing firm Northern Data, marking a bold expansion into the artificial intelligence infrastructure sector. The acquisition, expected to close in the second quarter of 2026, positions Rumble as a major player in cloud-based GPU services and decentralized data processing.
Strategic Expansion Into AI Cloud
Under the terms of the merger, Northern Data shareholders will receive 2.0281 newly issued Rumble Class A sharesfor each Northern Data share held. Once finalized, they will collectively own 30.4% of the combined company. The deal will transfer to Rumble a powerful infrastructure base, approximately 22,000 Nvidia GPUs and a globally distributed network of data centers, allowing the firm to scale its AI and cloud service operations at an enterprise level.
Rumble’s move reflects a broader industry trend where media and tech platforms are converging with AI and cloud computing to diversify revenue streams and reduce reliance on traditional ad models.
Tether’s Deepening Partnership
Crypto stablecoin giant Tether, already Rumble’s largest shareholder with a 48% stake, has committed an additional $150 million toward GPU services for Rumble, contingent on the successful completion of the Northern Data acquisition. The agreement will help finance AI-driven workloads and accelerate Rumble’s push into GPU-intensive computing environments.
In addition to the GPU commitment, Tether has pledged $100 million in advertising spending to further promote Rumble’s brand and technology initiatives, a move that strengthens the strategic alignment between the two companies.
Shareholder Support Secured
The transaction already has backing from key stakeholders. Northern Data CEO Aroosh Thillainathan, Tether, and another major shareholder, who collectively control roughly 72% of Northern Data’s outstanding shares, have agreed to tender their holdings to Rumble, effectively ensuring the deal’s passage.
Market Reaction
Following the announcement, Rumble’s stock rose sharply, reflecting investor enthusiasm for the company’s AI ambitions. Northern Data shares also surged, boosted by expectations of expanded market access and capital support under Rumble’s management.
The acquisition not only solidifies Rumble’s presence in the AI infrastructure arena but also deepens its collaboration with Tether, linking decentralized finance, cloud computing, and digital media in one of 2025’s most significant cross-sector deals.
