- Telegram’s MRKT mini app enables NFT trading via TON blockchain, simplifying access for its 800M+ user base.
- Since 2024, Telegram’s blockchain push included 20M digital Gifts, setting stage for MRKT’s utility-focused NFT marketplace.
Telegram has introduced MRKT, a mini app enabling users to buy and sell non-fungible tokens (NFTs) directly within its platform using the TON blockchain. This move aligns with the messaging service’s broader strategy to integrate blockchain tools, aiming to simplify digital asset interactions for its user base.
The MRKT app allows seamless NFT transactions without requiring users to exit Telegram, leveraging the TON blockchain’s infrastructure. Pavel Durov, Telegram’s founder, highlighted the app’s potential by referencing prior success: over 20 million digital “Gifts”—animated collectibles—were acquired by January 2025. “Interest in digital ownership is clear,” Durov stated, emphasizing the shift toward accessible blockchain applications.
“We’ve seen substantial user adoption, with over 20 million Telegram Gifts acquired as of January 2025. This shows that the interest in digital collectibles is strong.” Pavel Durov, Founder of Telegram, stated
ETHNews analysts anticipate MRKT’s rollout could increase Toncoin (TON) usage, as transactions for NFT purchases and trades settle on the TON network. Data from analytics platform Getgems reveals Telegram-linked NFT collections have already generated notable trading volumes, suggesting sustained user engagement. While exact figures weren’t disclosed, historical trends indicate a growing niche for blockchain-based collectibles tied to social platforms.
Expert Perspectives on Utility Shift
Industry observers, including analysts at Kanalcoin, note that Telegram’s NFT strategy prioritizes practical use over speculation. By linking NFTs to digital identity—such as exclusive content access or profile customization—the platform could drive functional demand. “This isn’t just about trading art; it’s about enhancing user experience,” one expert remarked, underscoring the potential for NFTs to serve as tools for personalization and access within apps.
Toncoin (TON) – Real-Time Price & Technical Analysis – May 19, 2025
Toncoin (TON) is currently trading at $3.00, down -3.67% in the last 24 hours and -8.93% over the past 7 days, signaling a short-term corrective phase after its recent multi-week surge. Despite this pullback, TON remains +1.6% over the past 30 days and +53.2% year-over-year, showing it has maintained significant strength across the broader market cycles.
Technically, TON is consolidating between $2.89 and $3.13, with immediate resistance at the upper bound and support forming near $2.85. A sustained breakout above $3.13 could reopen a path toward $3.40–$3.60, whereas a loss of the $2.85 level may trigger a deeper correction toward $2.65.
RSI indicators suggest neutral-to-slightly bearish momentum in the short term, reflecting cautious sentiment following its recent high-volume run.
Fundamentally, TON benefits from deep integration with Telegram, and its ecosystem has expanded to include TON Domains, TON Proxy, and TON Storage. It uses a high-throughput Proof-of-Stake architecture (BPoS) and recently saw a 67.4% increase in trading volume, now at $222.9 million, showing growing market engagement. With a market cap of $7.47 billion and a circulating supply of 2.49 billion TON, it currently ranks in the top 25 crypto assets.
Notcoin (NOT) – Real-Time Price & Technical Analysis – May 19, 2025
Notcoin (NOT) is currently trading at $0.00278, reflecting a -5.10% daily drop and a -3.52% decline over the past 7 days, indicating short-term bearish sentiment following recent post-airdrop volatility.
Despite its pullback, the token has gained +50.4% over the past month and is up +50.6% year-over-year, showcasing its fast rise within the meme and tap-to-earn gaming token category.
Technically, NOT is correcting from its local high near $0.00295, with current support seen at $0.00268–$0.00270. A rebound above this zone could push the token back to challenge $0.00295 and $0.00310 resistance.
However, if the support fails, price could drop to test the $0.00250 level, a key psychological floor. Momentum indicators are currently weakening, while trading volume has decreased by over 14%, now at $55.98 million in the past 24 hours.
Fundamentally, Notcoin gained rapid popularity through its viral tap-to-earn model and deep integration with Telegram via the TON blockchain. Despite being a newly listed asset, it’s already ranked in the top 250 by market cap, with 102.45 billion NOT tokens in circulation and a total market cap of $284.8 million.
Its long-term potential will depend on sustained community activity and whether the Web3 gaming layer on TON evolves into a stable, user-retentive ecosystem.
