ETHERLive
ETHERLive delivers real-time price and volume data across 16+ exchanges to users in a clear and easy-to-understand package. Users can get up-to-the-second updates for each exchange/currency pair, as well as aggregated market averages for each exchange, currency, and the market as a whole. It also provides a global converted average of all the currency pairs monitored by ETHNews, converted to USD.

---

24hr ---
--%
Wednesday Nov 14th 2018
RESOURCES

The Basics

Learn the basics of Ethereum and various cryptocurrency technologies

Learn More

What is Ethereum?

Understand the underlying principles of the Ethereum Platform

Learn More

The Blockchain

Discover the revolutionizing technology known as the blockchain

Learn More
SUBMIT

Press Release

Submit a press release for consideration on ETHNews

Submit Press

Story / Dapp

Submit a story or DAPP to be considered for publication on ETHNews.

Submit Story

Explanation

Submit "Ethereum Explainer" content for consideration to be featured on ETHNews

Submit Topic
ETHNews Logo
---
--%
Home
News
Etherlive
Ether Price Analysis
Resources
Contact Us

Salesforce Patents Blockchain Method For Sorting Email

By

Nicholas

Ruggieri

WriterETHNews.com

Salesforce wants spam to stay where it belongs – and to keep wanted emails out of the junk folder.

"Have you checked your spam folder?" You've probably said those words, or had them said to you, countless times, always in the same smiling and reassuring voice that carries with it an implied how-did-you-not-think-to-check-your-spam-folder-already judgmental undertone. Working to dispel this case of daily jargon ennui, cloud-based customer relationship management platform Salesforce recently received a patent to use blockchain-based technology to prevent legitimate emails from being sent to spam folders – and spam from mucking up users' inboxes.

The patent, which was published by the US Patent and Trademark Office on November 6, outlines how the immutability of a blockchain can be utilized in a two-step process to verify the legitimacy of an email's contents, ensuring that the message being received is correctly marked as unwanted/spam or sent through to the user's inbox.

The patent details the low barrier of entry advertisers face when sending unsolicited bulk email messages – from virtually no operating costs to little in the way of recourse for spam recipients – which has helped lead to the massive volume of unsolicited messages. Despite most email services providing spam filters that are both automated and customizable, filters can still produce false positives (i.e., emails mistakenly marked as spam).

To improve the system, Salesforce would use a two-server delivery system that records portions of the message to ensure it has not been tampered with before reaching the inbox. The patent explains that once an email has been received by the first server, it:

"records at least one selected component of the received message into a block of the blockchain that is stored in the distributed database system. When the second message server receives the messages from the first message server, the second massage server can determine whether a component from the received message matches the selected component that is stored in the block of the blockchain. The disclosed embodiments can help ensure that messages and attachments to those messages have not been modified during transit over a network."

Beyond improving how email is sorted, the patent briefly mentions that the technique could be used to authenticate "medical records, educational transcripts, deeds, property rights, legal documents, etc."

Nicholas Ruggieri

Nicholas Ruggieri studied English with an emphasis in creative writing at the University of Nevada, Reno. When he’s not quoting Vines at anyone who’s willing to listen, you’ll find him listening to too many podcasts, reading too many books, and crocheting too many sweaters for his dogs, RT and Peterman.

ETHNews is committed to its Editorial Policy

Like what you read? Follow us on Twitter @ETHNews_ to receive the latest Salesforce, patent or other Ethereum application news.