- The Sandbox metaverse, in collaboration with BBC Studios and web3 expert Reality+, is set to launch engaging experiences featuring popular brands like Top Gear and Doctor Who.
- This alliance marks BBC’s first official presence in the metaverse, an expansion driven by Reality+’s strategic guidance and innovative web3 solutions.
Today signifies a landmark moment in the burgeoning chronicle of The Sandbox metaverse. It is with great anticipation that we disclose a novel collaboration with BBC Studios and web3 authority, Reality+. This synergistic endeavour will usher new experiences onto our platform, enabling players to engage with immersive content spun from globally revered brands, namely Top Gear and Doctor Who.
🔷 @BBC is joining The Sandbox! 🔷
In partnership with @RealityPlusWeb3, favorite brands like @BBC_TopGear and @DoctorWho_BBCA will be bringing immersive new experiences to our community playing around the world! 🌐https://t.co/mpAPLj3ru5
— The Sandbox (@TheSandboxGame) May 25, 2023
This partnership, incorporating a dedicated BBC events space, heralds the premier instance of BBC establishing a domicile in the metaverse, following previous occasional brand engagement trials with metaverse platforms. Nicki Sheard, President of Brands & Licensing, BBC Studios, expressed her enthusiasm over this forward-thinking venture and acknowledged the potential of the nascent metaverse in transforming future entertainment consumption.
A crucial facilitator in this venture, Reality+, leverages its award-winning technology platform to aid global brands like BBC to traverse the shift to Web3 through tailor-made product, community, and development strategies. Their expertise ensures a seamless integration of BBC Studios into The Sandbox, marking a frictionless onboarding transition.
Reality+ has earlier collaborated with BBC Studios in the development of the Doctor Who: Worlds Apart digital trading card game. The agency now aims to seize further opportunities presented by The Sandbox platform. Tony Pearce, Co-Founder of Reality+, expressed his excitement over the expanded partnership and the possibility of crafting unique experiences for fans of the esteemed TV shows.
A focus on sustainability underscores this captivating project. Offsetra and Nori, renowned for carbon offsetting, are engaged to ensure the initiative’s carbon footprint remains minimal. In addition, reforestation efforts globally will be bolstered by WeForest.
Further details about BBC Studios’ metaverse space, slated to launch later this year, will be revealed in due course. Be sure to stay tuned for upcoming announcements!
