- Casio, the esteemed Japanese watchmaker, partners with Polygon Labs to mint virtual G-SHOCK watches and NFT-based community access passes.
- The initiative kicks off on September 23, with a pre-distribution phase for existing CASIO ID holders, before opening up to the public.
Casio Clocks into Blockchain with Polygon for NFT-Backed G-SHOCK Creations
Casio, a name synonymous with cutting-edge timepieces, has teamed up with Polygon Labs, Ethereum’s Layer-2 scalability solution, to unfurl a collection of NFT-based G-SHOCK watches and community creator passes. This pioneering venture signals Casio’s foray into the burgeoning realm of Non-Fungible Tokens (NFTs), digital assets that are unique and indivisible.
Leveraging Community Engagement: The G-SHOCK Creator Passes
In an unprecedented move, Casio is turning to its community to source design concepts for the G-SHOCK creator pass. These passes, to be launched later this month, will not only be NFTs but also serve as keys to a dedicated Discord channel for the project. Essentially, Casio aims to democratize design by allowing the community to vote on the proposed concepts. The design that garners the most votes will be integrated into a variant of the NFT pass.
Customers who’ve registered for a CASIO ID on the brand’s official site are eligible for a special pre-distribution from September 23-26. The initiative will subsequently expand its reach with a public distribution phase from September 26-29.
Only weeks before this revelation, Casio had filed for a trademark application with the U.S. Patent and Trademark Office, covering virtual clothing, NFT-backed media, and virtual stores, among other things. This legal maneuver readies Casio to extend the brand of its most celebrated line, the shock-resistant G-SHOCK, into digital realms.
Why Polygon?
Casio opted for Polygon Labs due to its capacity for rapid, frictionless transactions and its eco-conscious, carbon-neutral ethos. Takahashi Oh, Casio’s Senior General Manager of Timepieces, encapsulated this sentiment, stating that the virtual G-SHOCK venture was designed to be
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“accessible, innovative, and inclusive.”
The partnership aims to synergistically evolve the G-SHOCK brand, which marks its 40th anniversary this year.
In aligning with Polygon, Casio joins the likes of Starbucks, Adidas, and DraftKings who have also launched their digital innovations on the Polygon Labs platform.
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