- Nike’s .SWOOSH community platform partners with Fortnite to offer players a virtual experience called ‘Airphoria’ and rewards them with digital sneakers.
- The collaboration between Nike and Fortnite aims to leverage Fortnite’s massive user base of over 240 million players to promote Nike’s .SWOOSH community platform and engage with a wider audience.
Nike’s Web3 community platform, .SWOOSH, has joined forces with the popular online multiplayer game Fortnite to introduce a virtual experience that rewards players with digital sneakers. This collaboration is a significant milestone for Nike’s .SWOOSH community platform, as Fortnite boasts a massive user base of over 240 million players who have logged in within the past 30 days alone.
The virtual experience, called ‘Airphoria,’ is the result of a partnership between Nike, Fortnite creator Epic Games, and branded game builder Beyond Creative. From now until June 27, Fortnite players can participate in Airphoria by visiting the Air-Max themed virtual island for at least 10 minutes. As a reward, they will receive the Air Max 1 ’86 Back Bling, a digital sneaker that can be showcased within the Fortnite game.
During the Airphoria event, players have the opportunity to link their Epic Games and Nike accounts. This linkage enables players to claim an “Achievement” on Nike’s .SWOOSH platform. It’s important to note that these achievements cannot be traded or sold and do not hold any monetary value.
According to an Epic Games spokesperson, this collaboration between Epic Games, Nike, and Fortnite marks the beginning of future partnerships that allow players to connect their online presence across different ecosystems. The goal is to integrate Nike’s Air Max brand into the world of Fortnite, offering cosmetics, Fortnite islands, and account linking between Nike and Epic. Additionally, Nike .SWOOSH achievement badges will be introduced for players who link their accounts.
It’s worth mentioning that this partnership between Fortnite and Nike does not involve the integration of NFTs or digital item trading marketplaces within the Fortnite world or its economy.
Nike has previously collaborated with Fortnite on various digital items, including the Airie and Maxxed Out Max outfits, which players can purchase through the Fortnite Item Shop.
In order to expand the reach of its digital creations across multiple video game platforms, Nike Virtual Studios, the digital arm of the sportswear giant, recently announced a partnership with video game developer EA Sports. This collaboration aims to bring Nike’s .SWOOSH platform to the EA Sports gaming ecosystem, enabling players to access Nike’s digital creations within games like FIFA and Madden NFL.
As Nike continues to explore the potential of NFTs and the Web3 space, the company’s .SWOOSH community platform plays a crucial role in engaging with the digital asset community. With ongoing developments and partnerships, Nike remains at the forefront of digital innovation within the fashion and gaming industries.
