James Donaldson, also known as YouTube megastar MrBeast, appears to be stepping into the fintech and crypto world with a new venture called “MrBeast Financial.”
According to a recent U.S. Patent and Trademark Office filing dated October 13, 2025, Donaldson’s company Beast Holdings, LLC, based in Greenville, North Carolina, submitted the application under serial number 99440901, covering a wide range of banking, investment, and cryptocurrency-related services.
The filing outlines ambitious goals for the brand, including cryptocurrency exchange services, investment banking, financial advisory, consumer lending, and financial wellness education. It also mentions software-as-a-service (SaaS) offerings that would allow users to access and manage crypto or financial products digitally, as well as decentralized exchange (DEX) capabilities.
Represented by attorney Ryan Mathew Kaiser of Amin Wasserman Gurnani LLP, the trademark encompasses three classes (009, 036, and 042), covering downloadable mobile applications, online financial services, and fintech software. If approved, MrBeast Financial could combine traditional banking tools with crypto functionality, potentially positioning the YouTuber at the intersection of entertainment, finance, and digital assets.
While Donaldson has previously denied involvement in various crypto token projects falsely using his name, this new trademark signals a legitimate move toward the fintech sector. The application suggests a broader ambition, not just a creator-led brand, but a possible crypto-integrated financial platform under the MrBeast empire.