Michael Saylor confirmed another major Bitcoin purchase, reinforcing Strategy’s aggressive accumulation strategy at the start of 2026.
Another Large Bitcoin Buy
According to Saylor’s statement, Strategy acquired 13,627 BTC for approximately $1.25 billion, paying an average price of $91,519 per BTC. The purchase was finalized as of January 11, 2026, continuing the company’s long-standing approach of deploying capital directly into Bitcoin during both strength and consolidation phases.
Strategy has acquired 13,627 BTC for ~$1.25 billion at ~$91,519 per bitcoin. As of 1/11/2026, we hodl 687,410 $BTC acquired for ~$51.80 billion at ~$75,353 per bitcoin. $MSTR $STRC https://t.co/5UttS1LCy2
— Michael Saylor (@saylor) January 12, 2026
Total Holdings Reach New High
Following the latest acquisition, Strategy now holds 687,410 BTC, accumulated for a total cost of roughly $51.80 billion. The firm’s average acquisition price across all purchases stands at approximately $75,353 per BTC, highlighting how earlier buys continue to anchor its long-term cost basis despite recent higher-priced additions.
Long-Term Conviction on Display
Looking at the timing, the purchase comes with Bitcoin trading well above Strategy’s historical average cost, signaling that the company remains focused on long-term supply dynamics rather than short-term price fluctuations. Saylor has consistently framed BTC as a superior treasury reserve asset, and this latest move reinforces that thesis.
Market Context
Strategy’s growing Bitcoin balance keeps it firmly positioned as the largest corporate holder of BTC globally. As institutional interest continues to evolve in 2026, the firm’s accumulation strategy remains one of the clearest expressions of high-conviction, balance-sheet-driven Bitcoin exposure in public markets.
