Michael Saylor, founder and executive chairman of MicroStrategy, has reignited speculation of another major Bitcoin purchase after sharing a post on X featuring the company’s updated portfolio chart, worth $71.71 billion, alongside the caption: “Don’t Stop ₿elievin’.”
The chart revealed that Strategy now holds 640,031 BTC, acquired across 81 purchase events at an average cost of roughly $73,983 per coin. With Bitcoin trading above $114,000, the firm is sitting on a profit exceeding $24 billion, a 51% gain on its cumulative investment.
Saylor’s post quickly went viral, drawing more than 870,000 views within hours and sparking fresh discussion about whether the company is preparing to expand its holdings again. Many analysts noted that similar cryptic posts from Saylor in the past have preceded new acquisition announcements, often signaling renewed institutional accumulation phases.
Don’t Stop ₿elievin’ pic.twitter.com/LUMroqLSCl
— Michael Saylor (@saylor) October 12, 2025
The timing of Saylor’s message is notable. It comes just days after a severe market correction that liquidated nearly $20 billion in leveraged positions. Despite the volatility, Bitcoin rebounded sharply above $110,000, reinforcing Saylor’s long-held stance that short-term price swings are noise in a long-term adoption trend.
For MicroStrategy, Bitcoin remains the foundation of its corporate treasury strategy, a conviction Saylor has consistently championed since the company’s first purchase in 2020. His latest post, half meme, half manifesto, once again underscores the company’s guiding principle: Bitcoin isn’t a trade, it’s a strategy.
