- Open House Group now accepts XRP, Solana, and Dogecoin for property sales.
- Market response signals the increasing adoption of crypto-assets in high-value real estate deals.
Open House Group Co., Ltd., one of Japan’s top real estate companies by revenue, has announced that it is now accepting XRP as a payment method for property purchases.
The Tokyo-listed company, which trades on the Tokyo Stock Exchange, announced this week that it has expanded its cryptocurrency payment options to include Ripple’s XRP, Solana (SOL), and Dogecoin (DOGE), in addition to its previously accepted Bitcoin and Ethereum.
The newly added payment options became effective on March 21, 2025, following the company’s first crypto payment of Bitcoin and Ether payments in January.
According to Open House, the move aims to simplify the purchase of property for foreign purchasers using digital money. “This extension gives our international customers more convenience in their investment process subject to compliance with the regulations in their country,” the company explained.
By including crypto payments in its “Open House Global” sales platform for international customers, the company is addressing growing demand for non-traditional payment methods in real estate.
Industry analysts claim that this adoption by a market leader will lead to other sectors of the property industry adopting cryptocurrency as well, further solidifying the legitimacy of cryptocurrency as a method of large transactions.
This decision represents a major crossover between the traditional property market and the growing digital asset economy.
Open House Group’s expansion into cryptocurrency comes at a time when Japan is adopting a more supportive regulatory approach toward digital assets. The company, with over ¥1 trillion (≈$6.7 billion) in annual sales, sees crypto as a “pillar of future growth” in light of shifting financial regulations in Japan.
Japanese government agencies have recently introduced clearer guidelines for crypto transactions, which have been met with increased support for blockchain innovation across the financial sector.
Market Reaction and What It Means for the Future
XRP’s growing presence in Japan’s real estate market is a sign of its growing mainstream acceptance. The market response to Open House Group’s news has been positive but guarded. XRP’s price saw a modest bump following the news, trading around $2.47 in recent trading sessions.
Traders welcomed the news as another sign of real-world utility for XRP, which is one of the world’s top five cryptocurrencies by market capitalization.
The timing of the announcement coincided with positive developments in Ripple’s ecosystem. A favorable resolution of the long-running SEC lawsuit in the U.S. has improved investor sentiment toward Ripple and XRP. While the Open House news alone did not cause the price surge, it served to reinforce optimism that demand for XRP could rise as its use cases expand.
Crypto business executives have greeted Open House’s move warmly. Emi Yoshikawa, a former Ripple executive, called the move a “big deal,” commenting that Open House is among the largest real estate firms in Japan.
Due to the company’s market size, its adoption of XRP may support wider adoption for high-value transactions and potentially contribute to upward price pressure over time.
Looking ahead, Open House Group’s willingness to accept XRP and other cryptocurrencies could pave the way for global adoption of digital assets in the real estate market.
Large property transactions often involve cross-border payments and high fees—areas where cryptocurrencies can provide faster settlements and lower costs compared to traditional banking systems.