- X Money’s self-custody model gives users full key control, censorship resistance, and transaction privacy within social chats seamless.
- The WeChat-style integration in X threatens Coinbase, Robinhood, Revolut by merging DeFi trading, payments, and native wallet services.
Elon Musk has unveiled plans to turn X—formerly known as Twitter—into a Web3 super app that blends messaging, trading and payments in one interface. The platform will host its own decentralized exchange (DEX), in‑app investing, tipping and fiat on‑ramps. Linda Yaccarino, X’s CEO, confirmed that X Money is in beta and will roll out more broadly in 2025.
🚨Elon Musk is building a DEX directly into Twitter
No more links, see a call, buy the token instantly in-app
This will onboard millions and inject billions into the market
Here’s when it launches and what it means for crypto 👇🧵 pic.twitter.com/XVAgNJdzsA
— Atlas (@crptAtlas) June 20, 2025
Visa has signed on as a partner for X’s DEX, giving the network access to established payment rails. Users will trade stablecoins, Bitcoin and Ethereum directly in the app. They will hold private keys on their devices and avoid high fees charged by intermediaries. Moreover, X’s large user base could ignite a viral surge in crypto use through social sharing rather than code tutorials.
Musk’s goal echoes the WeChat model in China, where a single app handles chat, shopping, government services and digital wallets. In the West, however, no platform combines social media with full DeFi tools. If X succeeds, it could draw users away from Coinbase, Robinhood and Revolut by offering trading, payments and crypto storage in one place.
Decentralized exchanges have captured more trading volume as users seek control and privacy. Yet centralized venues like Binance and Coinbase still process most spot trades. By 2025, X Money may cut into that lead. Atlas, a crypto researcher, warns that fintech incumbents will face pressure as Musk’s app offers lower fees and direct custody.
Other tech firms are testing similar moves—Meta is building in‑app payments, TikTok is expanding e‑commerce, Telegram hosts peer‑to‑peer crypto trading and tipping. Still, X’s scale and Musk’s endorsement could lock in a first‑mover edge. In that case, mainstream crypto adoption may arrive not through developer forums, but through daily conversations on a single app.
