The House of Doge, the official commercial arm of the Dogecoin Foundation, announced a landmark merger with Brag House Holdings, Inc. (NASDAQ: TBH) that will take the Dogecoin ecosystem public and further institutionalize the world’s most community-driven cryptocurrency.
Under the terms of the reverse takeover transaction, Brag House will acquire House of Doge, creating a multi-revenue digital asset management platform spanning payments, tokenization, gaming, and yield generation. The deal has been unanimously approved by both boards and backed by over $50 million in investment capital, with additional access to institutional funding.
The merged entity will operate under a 20-year exclusive partnership with the Dogecoin Foundation, introducing regulated, yield-producing financial products through collaborations with 21Shares, Robinhood (NASDAQ: HOOD), and CleanCore Solutions (NYSE: ZONE). Together, these initiatives aim to transform Dogecoin into a globally accessible, institutional-grade asset.
House of Doge currently oversees 837 million Dogecoin, including 107 million held within the 21Shares Swiss ETP and 730 million within the Official Dogecoin Treasury, making it the largest institutional holder of Dogecoin worldwide.
The company’s CEO, Marco Margiotta, will lead the newly combined entity, while Brag House’s CEO, Lavell Juan Malloy II, will join the board.
“This merger brings Dogecoin’s grassroots energy to Wall Street,” Margiotta said. “We’re building a scalable, transparent, and yield-producing Dogecoin economy for both institutional investors and the global community.”