Leading crypto exchange Kraken has rolled out two new product updates and emerged in the headlines for its expanding influence in both Europe and the United States, underscoring its growing strategic footprint across the global digital asset landscape.
Kraken Adds Zircuit ($ZRC) and New Margin Pair for Hedera
Kraken announced the listing of Zircuit ($ZRC), an AI-powered zero-knowledge rollup that enhances blockchain scalability and transaction security. Built for high-performance environments, Zircuit integrates artificial intelligence with zero-knowledge proofs to optimize data validation and transaction privacy, a move that aligns with growing institutional demand for AI-integrated blockchain infrastructure.
In addition to the new listing, Kraken Pro has introduced margin trading for a new pair featuring Hedera ($HBAR), expanding leveraged trading options for advanced users. The addition signals Kraken’s continued commitment to broadening asset diversity and offering traders exposure to emerging Layer-1 and Layer-2 ecosystems.
Both updates reflect Kraken’s emphasis on technical innovation and its ability to adapt to market trends such as AI-driven rollups and enterprise blockchain adoption.
Kraken Outpaces Coinbase in EU Policy Engagement
Beyond product expansion, Kraken’s growing influence is drawing media attention. According to a Decrypt report, the exchange has now outspent Coinbase in European Union lobbying efforts, marking a significant milestone in the race for regulatory influence across the bloc.
The report highlights that Kraken’s investment in EU outreach underscores its intent to shape the region’s digital asset framework, particularly around MiCA (Markets in Crypto-Assets Regulation) implementation and stablecoin policy. As European regulators push forward with comprehensive crypto oversight, Kraken appears determined to secure a leadership position in the next phase of regulated digital finance.
Building Momentum Across Markets
Kraken’s latest moves reinforce its dual strategy, expanding product offerings while consolidating regulatory influence. With new listings like Zircuit catering to developers and institutions, and lobbying initiatives aimed at long-term market clarity, Kraken continues to position itself as a bridge between innovation and compliance.
In the U.S., the exchange remains a prominent voice in regulatory discussions around custody and market structure, while in Europe, it is now emerging as one of the most proactive advocates for crypto-friendly policy frameworks.