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HomeNewsGaming Giant The Sandbox Targets India for Massive Growth

Gaming Giant The Sandbox Targets India for Massive Growth

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  • Strategic Expansion: The Sandbox, through a joint venture and key partnerships, is focusing on making India its largest market in the next two years.
  • Key Partnerships: Collaborations with CoinDCX and Okto, and the launch of BharatBox, aim to tap into India’s massive gaming and Web3 potential despite regulatory challenges.

In a strategic move signaling its commitment to global expansion, The Sandbox, a prominent player in the metaverse and blockchain gaming, has set its sights on India. Targeting to make it their largest market within the next two years, this initiative marks a significant milestone for the Animoca Brands subsidiary.

Forging New Paths in the Indian Market

The journey began earlier this year when The Sandbox entered the Indian market through a joint venture. This collaboration marked a first-of-its-kind foray for the company in India.

“Our mission is to build a world that transcends borders, uniting different global regions,”

said Sebastien Borget, Co-Founder of The Sandbox, emphasizing the venture’s inclusive and global vision.

This venture led to the creation of BharatBox, a cultural metaverse hub designed specifically for the Indian audience. BharatBox aims to encapsulate the essence of Bollywood and the broader Indian cultural landscape.

“BharatVerse is the Indian land on The Sandbox map,”

said Karan Keswani, CEO of BharatBox, highlighting the localized approach of this venture.

Navigating Regulatory Landscapes and Building Partnerships

The Sandbox’s expansion into India comes amid a complex regulatory environment, particularly concerning Web3 and cryptocurrencies. Despite these challenges, The Sandbox’s commitment reflects the untapped potential of India’s gaming and developer sectors.

“We are actively engaging with regulators to navigate this space,”

noted Borget, addressing the regulatory aspect.

A pivotal aspect of The Sandbox’s strategy is its partnership with CoinDCX and Okto, which offers access to a vast user base.

“Our collaboration with CoinDCX and Okto’s 16 million users positions us strongly in the Indian market,”

Keswani explained. This partnership is expected to onboard millions of gamers through the Okto community, significantly boosting The Sandbox’s presence in India.

Moreover, BharatBox has engaged with major Indian media entities like Eros Entertainment, Hungama, and Shemaroo. These partnerships, focusing on contract and land agreements, will enable The Sandbox to create unique gamified experiences tailored to the Indian audience. A notable project includes bringing the epic Mahabharat to the Metaverse, showcasing a blend of cultural heritage and digital innovation.

BharatBox is also poised to introduce the wider portfolio of Animoca Brands to India, offering diverse Web3 solutions, including blockchain gaming and digital ticketing. This approach not only cements The Sandbox’s footprint in the Indian market but also aligns with the global trend of integrating blockchain technologies into various aspects of digital entertainment and gaming.

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Ralf
Ralf
Ralf Klein is a computer engineer specializing in database technology, and as such, he was immediately fascinated by the possibilities of blockchain when he first heard about it, especially since this distributed, tamper-proof technology can be the foundation for much more than just cryptocurrencies. At ETHNews, he translates the articles of his English-speaking colleagues for the German readers. Business Email: info@ethnews.com Phone: +49 160 92211628
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