- Shanghai Tanlian partners with CIRCUNOW to create a carbon disclosure platform for circular goods, certified by ESTS.
- The platform provides carbon reduction certifications and unique blockchain traceability QR codes for each product, promoting sustainable and traceable consumerism.
In a groundbreaking partnership, Shanghai Tanlian and CIRCUNOW have joined forces to pioneer the Circular Goods Carbon Disclosure Platform. This collaborative venture aims to accelerate eco-friendly practices within the consumer goods sector.
CIRCUNOW, an interdisciplinary innovation institute specializing in the circular economy, is committed to advancing sustainable circular materials. It aims to integrate circular materials and products throughout their lifecycle, from initial research and development to recycling operations. This integration is coupled with a focus on conveying attitudes through products, transforming carbon reduction from an environmental slogan to a tangible, communicable, and valuable way of life.
To realize its green practice drive, CIRCUNOW enlisted the aid of Shanghai Tanlian and ESTS to devise a digital solution – the Circular Goods Carbon Disclosure Platform.
On this platform, each circular good undergoes a carbon reduction certification through all stages of its lifecycle, leading to the computation of a quantified carbon reduction value. The platform not only promotes sustainable consumption but also enhances product transparency by offering blockchain traceability QR codes exclusive to each good. This can be accessed by simply scanning the QR code using WeChat Mini Program, which presents carbon traceability information and certification reports.
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Customers also gain access to a downloadable carbon label exclusive to the product, supporting physical goods such as tags and brochures. This level of transparency aligns with the friendly implementation of CIRCUNOW’s genuine sustainability concept.
The CIRCUNOW’s General Manager, Hu Minxi, appreciates the close collaboration with Shanghai Tanlian and ESTS. This partnership has made it possible to transparently trace carbon reduction in recycled goods, reinforcing the company’s commitment to a truly sustainable and circular environment.
The strategic collaboration marks a new journey for Shanghai Tanlian in enabling the recycling and carbon reduction of regenerated plastics. Looking ahead, Shanghai Tanlian and CIRCUNOW plan to continue their sincere collaboration and jointly explore the potentials of digitalized, low-carbon circular industry.
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