Fidelity Investments, one of the world’s largest asset managers, says cryptocurrency has moved from the periphery of finance into the mainstream of client conversations. In its latest update, Fidelity Digital Assets stated that digital assets like Bitcoin are now a “central part of portfolio strategy discussions” among financial advisors, a dramatic evolution from just a few years ago, when crypto was viewed as speculative and fringe.
“Advisors must be ready to help clients decide whether crypto has a place in their portfolios, or if it’s something they should pass on entirely,” Fidelity wrote. The company noted that discussions have shifted from hype to allocation, diversification, and long-term value, signaling that crypto is being treated as a legitimate asset class rather than a passing trend.
Digital assets are becoming central to advisor-client conversations.
Learn which questions advisors are fielding the most when it comes to this evolving space: https://t.co/AOsKhjU1OR pic.twitter.com/Z9tizuGOMd
— Fidelity Digital Assets (@DigitalAssets) October 20, 2025
Industry professionals echo this sentiment. Advisors such as Brian Murphy of Pariveda Investment Management and Jackson Wood of Freedom Day Solutions report that clients are asking more sophisticated questions about volatility, custody, and selection rather than mere price speculation. The growing maturity of investor dialogue reflects a broader transformation, one in which digital assets are increasingly integrated into traditional finance frameworks.
Bitcoin’s Institutional Transformation
Fidelity’s analysis challenges the long-held view of Bitcoin as excessively volatile. The firm highlights that Bitcoin’s price swings are now lower than those of major tech stocks like NVIDIA, Tesla, and Meta, all commonly held in institutional portfolios. This shift has made Bitcoin appear more stable and investable in the eyes of wealth managers.
Globally, Bitcoin’s role has expanded beyond retail trading. Firms like Strategy, Metaplanet, and CleanSpark now hold billions of dollars in BTC as part of their corporate treasuries, using it as a hedge against inflation and fiat debasement.
Corporate Momentum Builds
Fidelity’s embrace of crypto mirrors a wave of institutional acceleration across global finance. BlackRock, the world’s largest asset manager, has pushed for spot Bitcoin and Ethereum ETFs, while Franklin Templeton, Invesco, and VanEck are expanding their blockchain funds. PayPal recently deepened its crypto infrastructure with stablecoin integrations, and Robinhood added tokenized U.S. stocks for European investors.
Together, these moves mark a decisive moment for digital assets, one where traditional finance isn’t just observing crypto’s rise but actively building on it. Fidelity’s conclusion captures the industry’s new reality: crypto is no longer optional, it’s foundational.
