- Binance has appointed former Crypto.com executive SB Seker as its new head of APAC, tasking him with strengthening regulatory engagement and overseeing regional operations.
- With extensive legal and compliance experience across Asia, Seker aims to drive Binance’s growth while deepening collaboration with policymakers and regulators.
Binance, the world’s largest cryptocurrency exchange by trading volume, has appointed SB Seker, a seasoned executive formerly with Crypto.com, as its new head of Asia-Pacific (APAC).
The move comes as Binance doubles down on its commitment to strengthening regulatory compliance and expanding its operations across one of the fastest-growing crypto regions globally.
Announced on Monday, the appointment positions Seker at the forefront of Binance’s regional strategy and regulatory engagement. According to the company, a core part of his mandate will be to “strengthen engagement with policymakers and regulators,” a crucial task as the exchange seeks to navigate diverse legal frameworks and secure its foothold in the APAC market.
Seker brings a wealth of experience to his new role. Most recently, he served as senior vice president at Crypto.com Group, where he oversaw global product development while managing legal and regulatory affairs across APAC and MENASA (Middle East, North Africa, and South Asia).
His career also includes senior legal positions at Ant Group, Rothschild & Co, and Amicorp Group. Additionally, Seker has practiced as a litigator in Australia and worked as a central banking lawyer at the Monetary Authority of Singapore, experience that underlines his strong regulatory background.
Richard Teng, CEO of Binance, emphasized Seker’s importance in driving growth across the region.
APAC has always been a key region for Binance, and Seker’s deep-rooted experience across its diverse markets makes him uniquely positioned to lead the company’s next phase of regional growth and engagement,Teng said.
For his part, Seker expressed enthusiasm about the opportunity. “By working closely with regulators, partners, and our broad community, I look forward to driving strategic initiatives and delivering robust operations throughout the region,” he stated.
The timing of this appointment is significant. Binance continues to face scrutiny from regulators worldwide, with authorities calling for greater transparency and compliance from global exchanges. By bringing in a leader with a proven track record in legal and regulatory affairs, Binance signals its intent to align more closely with policymakers while expanding responsibly.
Beyond regulatory engagement, Binance remains a market leader in trading activity. According to The Block’s data dashboard, the exchange’s monthly spot market volume increased to $724.6 billion in August, up from $706.1 billion in July. Competitors Bybit and Bitget followed with $124.4 billion and $124 billion respectively, highlighting Binance’s continued dominance despite industry turbulence.
As the APAC region emerges as a hub for digital asset adoption and innovation, Seker’s appointment reflects Binance’s strategy to solidify its presence while ensuring compliance with local frameworks. His leadership is expected to play a pivotal role in balancing growth with regulatory responsibilities, shaping the company’s trajectory in one of the most dynamic crypto markets in the world.
