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Dow Jones Joins With Ethereum-Based Brave Software

By

Jordan

Daniell

WriterETHNews.com

A new partnership between next-generation web browser Brave and the Dow Jones Media Group could introduce new forms of content to online users as well as advance blockchain-based payment technology.

A strategic partnership between Brave Software and the Dow Jones Media Group was announced on April 18.  

Brave is a privacy-centric web browser on the Ethereum blockchain that utilizes an ERC20 token, the basic attention token (BAT), to monetize users' attention to advertisements. The company will soon provide access to "premium content" from the Dow Jones Media Group to select consumers on a first-come, first-served basis.

The collaborative effort is intended to advance the application of blockchain technology for media content and advertising. Specifically, the partners will evaluate how delivering content via Brave's digital advertising platform is received. To accomplish this, Dow Jones outlets Barron's and MarketWatch will become verified publishers on the BAT platform.

"We're thrilled to be partnering with Dow Jones Media Group," said Brave's CEO and co-founder Brendan Eich, who may be better known for co-founding the Mozilla project and inventing Javascript. "Our new model reconnects users and publishers without compromising privacy."

Similar moves have been made by AT&T and Bayer, both of which were reported to have enlisted the Amino Payments startup to track ads.

Jordan Daniell

Jordan Daniell has a passion for techno-social developments and cultural evolution. In his spare time, he enjoys astronomy, playing the bagpipes, and exploring southern California on foot. Jordan holds value in Ether.

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