Coinbase is broadening its platform well beyond digital assets, announcing a major expansion into stock trading and prediction markets as part of its long-term “everything exchange” strategy.
The rollout, revealed on December 17, 2025, is going live today for eligible users in the United States.
The move positions Coinbase as a unified retail investing platform, bringing traditional financial products and emerging on-chain markets under a single interface.
Stock Trading Enters The Coinbase App
U.S. customers can now trade a curated selection of stocks and exchange-traded funds directly within the Coinbase app. Transactions are denominated in USDC, reinforcing Coinbase’s stablecoin-centric infrastructure.
A new era of Coinbase starts now.
— Exciting product announcements
— Key business updates
— Lots of other cool stuffhttps://t.co/hMAIm3DfqT— Coinbase 🛡️ (@coinbase) December 17, 2025
By settling equity trades in a digital dollar format, Coinbase is laying the foundation for future 24/7 stock trading, a capability that traditional brokerages are still working toward.
Prediction Markets Launch Through Kalshi Partnership
Alongside equities, Coinbase is introducing prediction markets through a partnership with Kalshi. The integration gives users access to thousands of event contracts tied to real-world outcomes, including sports, political events, and economic data releases.
These contracts allow users to express views on future outcomes rather than price direction, expanding Coinbase’s offerings into a category that has seen growing interest from both retail and institutional participants.
Coinbase Tokenize Targets Institutional Clients
The expansion also includes the launch of Coinbase Tokenize, an end-to-end platform designed for institutional customers. The service enables companies to bring real-world assets, including their own equity, directly on-chain.
This initiative aligns with broader industry efforts to tokenize traditional financial instruments, improving settlement efficiency and expanding access to capital markets infrastructure.
AI-Powered Portfolio Management In Testing
Coinbase confirmed that a new AI-driven investment tool, Coinbase Advisor, is currently in beta with select users. The product is designed to assist with portfolio management and investment decision-making, though details around its full functionality have not yet been disclosed.
The rollout signals Coinbase’s interest in incorporating automation and AI into consumer investing workflows.
Expanded Access To Solana-Based DeFi
On the decentralized finance side, Coinbase is widening access to Solana-based tokens through its decentralized exchange interface. Users will be able to trade newly launched Solana tokens as soon as they become available on-chain.
This expansion significantly increases the number of assets accessible through Coinbase’s DeFi gateway, bridging centralized onboarding with decentralized liquidity.
Competitive Pressure On Traditional Brokerages
With stocks, ETFs, crypto, prediction markets, and DeFi now housed within a single app, Coinbase moves into more direct competition with platforms such as Robinhood and eToro. Those firms have long offered multi-asset trading, but Coinbase’s approach emphasizes stablecoin settlement and on-chain infrastructure.
Following the announcement, Coinbase shares saw volatility, trading around $247.30 in after-hours markets.
A Broader Bet On Unified Retail Investing
Taken together, the expansion reflects Coinbase’s ambition to evolve from a crypto exchange into a comprehensive retail investing platform. By combining traditional assets, digital markets, and on-chain infrastructure, the company is positioning itself for a future where asset classes increasingly converge rather than remain siloed.
