Coinbase and American Express are bringing Bitcoin rewards to everyday spending with the launch of the Coinbase One Card, a new U.S.-exclusive credit card that blends traditional finance with crypto incentives. The partnership marks one of the strongest crossovers yet between a major exchange and a legacy payment giant.
Unlike previous crypto cards tied to debit systems, the Coinbase One Card runs on the American Express network, offering members up to 4% back in Bitcoin on purchases. Issued by First Electronic Bank, it also includes familiar AmEx benefits, purchase protection, travel perks, and cashback-style bonuses, framed through a digital asset lens.
JUST IN: 🇺🇸 Coinbase & American Express officially launch 'Coinbase One Card' in the US, offering up to 4% Bitcoin back on all purchases. pic.twitter.com/iTc6Wlsv6i
— Watcher.Guru (@WatcherGuru) October 22, 2025
The rollout reflects Coinbase’s push to normalize crypto within daily financial habits rather than treat it as a speculative side venture. “The next wave of adoption will come from utility, not just trading,” Coinbase said in a release, positioning the card as part of its broader strategy to weave digital assets into everyday finance.
Market sentiment reacted quickly. Bitcoin saw a modest rebound following the announcement, as investors interpreted the move as another signal that institutional partnerships could reinforce crypto’s role in mainstream payments. Analysts suggest the structure could also help drive liquidity through small, recurring purchases, effectively turning consumer spending into micro Bitcoin accumulation.
Still, the card’s tiered rewards system, starting at 2% and scaling up with higher holdings, may favor seasoned investors over casual users. Yet with Coinbase’s 100 million–plus customer base and AmEx’s global footprint, the product could accelerate what competitors like Gemini and BlockFi only hinted at: a true merger of crypto and credit that rewards users in the world’s leading digital currency instead of fiat points.