In February 2010, Derek Sivers, the founder of CD Baby, delivered an entertaining and indelible TED Talk explaining how a movement begins. As many in the Ethereum community understand, gaining support and reaching a critical mass is key to widespread adoption.
On July 3, 2017, a Change.org petition began circulating, asking Amazon to begin accepting payments in Ether. Ambitiously addressed to founder Jeff Bezos, the petition reads as follows:
“Amazon.com: Please start accepting the Ethereum cryptocurrency for payments!”
Three years ago, a similar petition asked Amazon to accept bitcoin. At the time, Amazon’s head of seller services, Tom Taylor, crushed the dreams of bitcoin hopefuls in an interview with recode. "We have considered it," he said, "but we're not hearing from customers that it's right for them and don't have any plans within Amazon to engage bitcoin."
Back then, bitcoin’s market cap was a mere $5 billion. Times have changed. Today, the market capitalization of bitcoin stands near $40 billion while Ethereum ranks second with $26 billion. If cryptocurrency continues to grow in popularity, then Amazon might find it hard to ignore the ecosystem.
As of publication, the Amazon-Ethereum petition has 126 supporters just a few hours after its launch. Regardless of the final count, the public digital appeal demonstrates that the cryptocurrency has reached a wider audience.
Just remember, the journey of a thousand miles begins with a single