- Cardone Capital purchases 1,000 BTC using cash flow, avoiding debt to build its digital reserve strategy.
- The company plans to grow its bitcoin treasury to between 3,000 and 5,000 BTC during this year.
Cardone Capital, a real estate investment company based in the United States, has acquired 1,000 Bitcoin (BTC) for its treasury. The purchase, valued at more than $100 million at current market prices, was confirmed by Grant Cardone, the firm’s founder, through a post on his personal X account on June 21. According to his statement, this is the first real estate firm of its kind in the country to build a strategic Bitcoin reserve.
CardoneCapital adds ~1000 BTC to balance sheet becoming first ever real estate/btc company integrated with full BTC strategy, combining the two best in class assets
14,200 units plus half million square feet of A* office the group expects to add another 3000 BTC and 5000 units… pic.twitter.com/XvOCO9NkoE
— Grant Cardone (@GrantCardone) June 21, 2025
The goal is to add between 3,000 and 5,000 BTC to its treasury by the end of this year. The recent purchase was completed using cash flow, avoiding the need to issue debt. This decision sets Cardone Capital apart from other companies that have turned to debt markets to acquire Bitcoin.
This decision sets Cardone Capital apart from other companies that have turned to debt markets to acquire Bitcoin. Examples of this include Strategy (formerly MicroStrategy) and Metaplanet.
If Cardone Capital were a publicly traded firm, it would rank among the 30 companies with the largest bitcoin holdings. This data comes from Bitcoin Treasuries, a platform that tracks corporate BTC reserves.
Currently, Strategy holds the top position on that list. Since August 2020, Strategy has gained attention for adopting Bitcoin as a reserve asset, a move driven by its executive chairman Michael Saylor.
The Cardone Capital purchase comes as more businesses take steps to include Bitcoin as part of their financial strategy. In contrast to firms that finance these acquisitions through loans, Cardone has chosen to rely on operational earnings. This approach reflects a preference for self-funded accumulation of digital reserves.
Bitcoin (BTC) is trading around $102,200, rebounding modestly after falling below $98,500 the day before. This recent drop followed a spike in geopolitical tensions, particularly due to reported U.S. airstrikes on Iranian nuclear sites.
Rather than acting as a safe haven, Bitcoin behaved more like a risk asset amid broader market volatility, reflecting global uncertainty rather than inflows driven by investor flight to safety.
From a technical standpoint, Bitcoin is currently moving within a descending channel after peaking in May. Critical support lies in the $98,000–$100,000 range, and a confirmed breakdown below this zone could trigger a further decline toward $92,000.
On the upside, resistance is found between $105,000 and $107,000. A breakout above this level would signal a return to bullish momentum, possibly retesting the $112,000 all-time high or even pushing further.
Market sentiment remains cautious. Key catalysts in the coming days include the June 27 options expiry, upcoming signals from the U.S. Federal Reserve, and any developments in regulation or institutional flows—particularly around Bitcoin ETFs.
Some technical analysts foresee a dip to fill a CME futures gap before a potential surge toward $175,000, though this depends heavily on macro conditions and momentum shifts.
