On Friday, March 8, Bumble Bee Foods, one of the biggest seafood providers in North America, announced it is using the SAP Cloud Platform Blockchain to track its supply of yellowfin tuna.
According to a press release published by the enterprise application software company SAP, the new permissioned platform will track the origin and journey of Bumble Bee Foods' Natural Blue by Anova yellowfin tuna. This new platform will allow customers to pick up a 12-ounce bag of the brand's fair-trade-certified ahi tuna steaks, scan the QR code on the back with a smartphone, and instantly receive information about the fish's journey to the table, including "the size of the catch, point of capture and the fishing community that caught it, as well as valuable insights to verify authenticity, freshness, safety, fair trade fishing certification and sustainability."
Per a subsequent article published by SAP, once the fish is purchased at a local Indonesian "buying post," it is shipped to a receiving plant where initial information – such as where the fish was caught, who caught it, and how much it weighs – is recorded on the blockchain platform. The next set of data comes from the quality testing site, which examines the safety of the fish for consumption. Once this data is uploaded to the blockchain platform, it is instantly available to participating restaurants and grocery stores. The final set of data is entered at the finished goods plant before being sent to various stores and restaurants.
Bumble Bee Foods CIO Tony Costa hopes the project will build trust in its product:
"Bumble Bee has long been an industry leader in tracing its seafood products, and the addition of SAP's blockchain technology allows us to further elevate our efforts in complete transparency with consumers and customers, providing assurance that their fish is fresh and it's been sourced fairly according to our commitments to the International Seafood Sustainability Foundation."
The seafood industry has looked before to blockchain technology to help improve the quality of seafood and the transparency of the seafood supply chain. Last year, the World Wildlife Fund began collaborating with ConsenSys, TraSeable, and Sea Quest Fiji to develop a blockchain platform that could help stop illegal tuna fishing. In December 2018, blockchain developer Darren Zal announced the creation of the blockchain platform Fishare for fisheries management, which makes sure fisheries are using sustainable methods and that their customers are receiving what they paid for.