More and more people are focusing on the origins of their food.
People are interested in where their food came from, what it ate, the legality of the supplier, and if they subjected to forced labor. A new technology, piloted by Provenance, is making the way we track food easier. The seafood industry will now be able to record when and where the fish were caught, processed, and sold. Before this technology, everything was documented through paper records.
Provenance ran their trial from January to June 2016 in Indonesia, one of the largest tuna producing countries.
“Mobile, blockchain technology and smart tagging were used to track fish caught by fishermen with verified social sustainability claims,” According to Provenance. “The goal was to aid robust proof of compliance to standards at origin and along the chain, prevent the “double-spend” of certificates and explore how these new technologies could form the basis for an open system for traceability powering consumer-facing transparency for food and other physical goods.”
As the fish supply is in transit to other countries, consumers can follow its path. They can watch where the fish get processed or canned. They will also know which supermarket/restaurant receives the catch. Provenance's new technology will not only restore a chaotic paper tracking system, but it will also provide much-needed transparency within the seafood industry. It will especially help keep tabs on illegal fishing companies.
Jessi Baker, the founder of Provenance, told IBTimes UK, "This pilot is an important step in proving that complex, global supply chains can be made transparent by utilising blockchain technology. The current system has flaws, and we are desperately in need of a solution to help consumers make more conscious decisions when purchasing goods."