Marketing and media technology event ad:tech New York 2016 is self-described as “the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.” They host annual events across the globe, delivering valuable information through keynote speakers, topic-driven panels, and hands-on workshops.
One such event is a panel on blockchain, called: “Driving ROI through Transparency, Trust & Collaboration: Enter the Blockchain.” The panel will touch on front-end and back-end uses of blockchain in the marketing and advertising industry. Back-end uses include data security and privacy via multi-signature wallets. Front-end uses regard advertising across screens and platforms, as well as cross-channel standardization.
The event will feature several panelists, including blockchain expert and Senior Advisor of Ethereum Steven Nerayoff. Nerayoff has been with Ethereum since its earliest days, having creating their initial legal framework.
NEW YORK, NY (PRWEB) OCTOBER 28, 2016
ad:tech New York 2016, the original industry authority for advertising, marketing and media technology, has added a blockchain-themed panel on Thursday, November 3rd, at 1:30PM EDT, titled “Driving ROI through Transparency, Trust & Collaboration: Enter the Blockchain.” Discussion topics include data security and privacy via multi-signature wallets, addressable advertising across screens and platforms, and cross-channel standardization.The panel will be moderated by blockchain industry leader David Bailey, CEO of BTC Media, the blockchain press conglomerate. Bailey will be joined by panelists Adam Helfgott, Co-Founder and CEO of MadHive; the Senior Advisor of Wiredrive, Konstantin Richter; Jim Wilson, President of TEGNA media; as well as Steven Nerayoff, blockchain expert and Senior Advisor of Ethereum.
Adam Helfgott, along with his team of ad tech industry veterans, are among the first to apply blockchain technology to advertising. Helfgott co-founded MadHive, a video advertising and data management platform that uses blockchain technology to facilitate audience based buys across screens delivering stronger measurement to support a brand’s investment.
Konstantin Richter is a seasoned software entrepreneur who believes that the future of data lies in distributed ledgers, where transactional metadata is authenticated and secured to increase efficiency and integrity across transactional chains. He has been an advisor to Gem, the world's leading blockchain company in the healthcare space, as well as sitting on the boards of Wiredrive -- the world's leading rich media approval and distribution platform for the advertising industry -- DNAstack -- the first commercial application on top of the Google genomic platform, allowing for fully sequenced genomes to be searched and matched across multiple platforms -- Genymobile -- the world's leading Android emulator and modulatable Android OS platform for enterprises.
Jim Wilson is a highly experienced media, technology and business transformation executive. He is currently the President of Premion, the OTT division at TEGNA Media (formerly Gannett) Jim has held various C-Suite and leadership roles at Universal, Atari, Sony and TouchTunes. He is a co-founder and advisor at G-DII, Prowdr and Mutagen.
Steven Nerayoff, Esq. LL.M. is a prolific serial entrepreneur, venture capitalist and attorney, having founded six companies and inventor on 20 patents. Nerayoff is currently the CEO and founder of Maple Ventures, a venture capital firm with a heavy focus on blockchain related technologies. He is also the Founder and CEO of Cloudparc, a patented next generation artificial intelligence company in the smart city and Internet of Things sectors. Nerayoff advised and contributed to Ethereum from its earliest days, created the initial legal framework and co-drafted the crowdsale model which set the standard for all other crowdsales to follow.
For media inquiries, please contact Kelley Weaver at Melrose PR. Kelley(at)melrosepr(dot)com or call (310) 260-7901.
To book tickets for ad: tech conference, use promo code 50SPEAKERNY16 for a discount!
ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. Several annual events around the world deliver immersive education through keynote speakers, timely topic-driven panels and hands-on workshops as well as showcase the latest products and solutions to help deepen understanding and create new ideas that will drive innovation. Attendees leave ad:tech inspired by what’s new and what’s next, armed with the tools and techniques they need to shift and re-imagine their own businesses. For more information, visit http://www.ad-tech.com. Follow @adtech on Twitter.
About BTC Media
Headquartered in Nashville, Tennessee, BTC Media LLC is the publisher of Distributed, Bitcoin Magazine and yBitcoin. The company is the world’s largest provider of multimedia
educational and informational resources about the blockchain and digital currency industries.
Headquartered in New York City, MadHive is a video advertising and data platform that allows brands and publishing partners to build audiences in innovative ways and target those audiences across multiple screens and platforms. MadHive’s back-end product uses blockchain technology to safely allow brands and publishers to work together in new ways by leveraging the inherent trust and verifiability of a blockchain network.
Wiredrive is a secure media-sharing and collaboration tool designed for creative professionals. More than 1,500 agencies, brands, production houses, and entertainment companies rely on Wiredrive to effectively collaborate with teams and privately share video. Tailored for professionals who create video, Wiredrive has faster upload and download speeds, industry-specific workflows, robust search capabilities, custom branding, insights into user activities, metadata search, and enterprise-grade security.
TEGNA Inc. is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Cofactor.
ETHNews has reached out to the panel’s media contact and will be following up on this story after the event takes place.