- Companies bought 1,000 Bitcoin daily since January; MicroStrategy added 20,356 BTC this week, totaling 499,096 BTC.
- Institutions and ETFs accumulated 893,000 Bitcoin in 2024, displacing individual and government holdings.
A surge in Bitcoin allocations by corporate entities over the past year highlights its evolving role as a reserve asset, according to a Rivers Financial report analyzing on-chain transparency and corporate disclosures.
Public firms now hold Bitcoin at rates 80% above Q1 2024 levels, with 81 companies disclosing BTC holdings in proof-of-reserve audits or financial statements.
The data reveals a 139% year-over-year increase in institutional adoption, including three constituents of the Nasdaq 100 and two S&P 500 firms adding Bitcoin to balance sheets. This shift aligns with growing recognition of BTC’s scarcity profile and its potential as a volatility hedge in inflationary cycles.
Strategy (formerly MicroStrategy) catalyzed this movement, adopting Bitcoin as its primary treasury reserve in 2020. The decision propelled its stock price by 1,752% over five years, securing inclusion in the Nasdaq 100—a milestone underscoring Bitcoin’s maturing legitimacy.
Listed entities like Matador, Kurl Technology, Rumble, and Tokyo-based Metaplanet subsequently mirrored this approach, converting cash reserves into Bitcoin through structured accumulation strategies.

On-chain analytics reveal corporations have absorbed approximately 1,000 BTC daily since Q1 2024, accelerating Bitcoin’s transition from speculative asset to institutional-grade treasury reserve.
Strategy (formerly MicroStrategy) maintains dominance as the primary accumulator, securing 20,356 BTC this week alone.
The firm’s aggregate reserves now surpass 499,000 BTC—pegged at a $43 billion market valuation—establishing an unprecedented concentration in publicly traded entities.

Institutional investors and exchange-traded funds (ETFs) now hold larger stakes than individuals or governments. In 2024, funds and companies accumulated 893,000 BTC, redistributing the holdings of smaller groups.

Despite this growth, less than 1% of publicly traded companies own Bitcoin, leaving plenty of room for expansion.

While pioneering companies like Strategy dominate the headlines, the gradual entry of conventional companies suggests that Bitcoin’s role in corporate finance is evolving.
For now, its path is similar to that of the early days of the Internet: a slow march toward ubiquity, balance by balance.

As of today’s date, Bitcoin is trading at $84,375 USD, reflecting a significant drop of 4.74% (-$4,201) in the last 24 hours. Over the past week, BTC has lost 11.74% of its value, and over the past month, it has fallen 17.73%. Despite this recent downtrend, Bitcoin is still 54.73% higher than a year ago and has grown 861.26% in the last five years.
This sharp correction has been driven by massive selling by large investors, record outflows in Bitcoin ETFs and macroeconomic factors, leading to further downward pressure on the market. Bitcoin’s total capitalization currently stands at $1.67 trillion, with trading volume in the last 24 hours at $61.39 billion.