- BBVA now offers Bitcoin and Ethereum trading and custody directly to its retail banking customers in Spain via its mobile app.
- Customers can buy, sell, and store these assets within BBVA’s existing app, avoiding external exchanges or third-party custodians.
BBVA has started offering Bitcoin and Ethereum trading and custody to its retail clients in Spain. The service is accessible through its mobile application, and it is available to all adult customers in the country. With this, BBVA becomes one of the first major banks in Spain to provide direct crypto access through its standard digital banking platform.
The service allows users to buy, sell, and store crypto currencies without relying on external exchanges or third-party custodians. Unlike several financial institutions that offer similar services through separate apps or intermediaries, BBVA has chosen to fully incorporate crypto operations within its existing digital framework. All transactions are executed directly by the user, and the bank does not give investment guidance regarding the digital currencies.
🇪🇸 | Si eres cliente de BBVA España y te interesa el mundo cripto, esto te va a gustar: ya puedes comprar, vender y custodiar bitcoin y ether desde la app. Todo en un entorno integrado y 100 % digital. 🌐
— BBVA (@bbva) July 4, 2025
The offering complies with the European Union’s Markets in Crypto-Assets (MiCA) regulation, which took effect in 2025. MiCA sets uniform rules for crypto activities across EU member states. BBVA’s integration aligns with these regulatory requirements, providing a secure and standardized path for Spanish users to interact with digital assets.
Gonzalo Rodríguez, who leads BBVA’s retail banking segment in Spain, stated that the objective is to offer customers a simple and direct method for participating in digital asset markets. He emphasized that users will be able to manage their holdings from their mobile phones with the same tools they use for traditional banking.
BBVA began its entry into crypto services in 2021, offering trading and custody to private banking clients in Switzerland. Two years later, it expanded similar capabilities to Turkey via Garanti BBVA, a bank under its ownership. The move into Spain, however, marks the first time that BBVA has made these services available to everyday clients in its domestic market.
Francisco Maroto, who oversees the digital asset unit at BBVA, confirmed that the company intends to expand its offerings in the coming months. Plans include support for stablecoins and tokenized assets tied to traditional investments such as bonds and funds. These products would be integrated under the same digital interface already used by customers.
With this launch, BBVA continues to adjust its services in response to shifting financial behaviors. The new crypto functions are expected to operate as part of the bank’s broader strategy to retain users who are increasingly engaging with crypto markets. Whether the demand for crypto through bank channels will scale in Spain remains to be seen, but the infrastructure is now in place.
