- Avalanche has seen a dramatic rise in network activity, surpassing one million daily transactions twice in a week, driven by the launch of MapleStory Universe, a Web3 adaptation of the classic game developed by Nexon.
- This surge highlights Avalanche’s growing role in blockchain gaming, as it attracts both nostalgic players and new users through innovative gameplay and decentralized features.
Avalanche’s blockchain is experiencing a powerful resurgence, fueled by the Web3 relaunch of the iconic online game MapleStory. Developed by South Korean gaming giant Nexon, MapleStory Universe has ignited a wave of activity across Avalanche’s network.
In early June 2025, Avalanche crossed the milestone of over one million daily transactions twice within the same week, a feat not seen since early 2024. According to data from Nansen, total transactions for the week of June 2 reached 5.8 million, underscoring Avalanche’s renewed relevance in the gaming-centric blockchain space.
MapleStory Universe builds on the cultural legacy of its predecessor by integrating blockchain features like tradable in-game assets, decentralized economies, and user-generated content. Its appeal spans nostalgic millennials from South Korea and Southeast Asia as well as a younger generation drawn to Web3 gaming.
This blend of familiarity and innovation is positioning Avalanche as a central hub for next-gen gaming projects.
The credibility of the project is bolstered by Nexon, one of the largest publicly traded gaming firms and a notable corporate Bitcoin holder. Nexon’s involvement signals strong institutional backing for Avalanche’s gaming ambitions.
Alongside the game’s launch, Nexon introduced Nexpace Coin (NXPC), the in-game currency for MapleStory Universe. While NXPC surged to $3.77 shortly after launch, it has since declined 64% to $1.34, a correction reflective of the inherent volatility in early-stage gaming tokens.
Avalanche’s gaming-focused strategy extends beyond MapleStory Universe. The network is home to titles like Off The Grid, a shooter developed on its GUNZ subnet, which caters to mainstream gamers in addition to crypto-native audiences. This diversification highlights Avalanche’s broader vision: to serve as the backbone of Web3 gaming infrastructure.
Despite a drop in AVAX’s price from its December 2024 peak of $54 to around $20 in June 2025, the network’s momentum in user engagement and transaction volume remains strong. Analysts argue that while market fluctuations impact token valuations, Avalanche’s long-term prospects are increasingly tied to its ability to host engaging and scalable gaming ecosystems.
The explosive launch of MapleStory Universe has not only revitalized Avalanche’s transaction metrics but has also reaffirmed its position as a major player in the Web3 gaming movement. With institutional support from Nexon and a growing roster of high-profile gaming projects, Avalanche is well-positioned to capitalize on the fusion of blockchain technology and interactive entertainment.