- Board-approved initiative will not affect daily operations or growth funding, maintaining focus on customer engagement and marketing services.
- CEO Weidong Luo emphasizes portfolio diversification benefits from adding crypto assets with independent market cycles and low correlation.
Aurora Mobile Ltd. announced a plan to allocate up to 20 percent of its cash reserves and equivalents into digital assets. The Board approved the move to include Bitcoin, Ethereum, Solana, SUI and other coins in its holdings. This step signals a broader shift in the company’s approach to treasury management.
The firm will channel up to one-fifth of its liquid assets into cryptocurrencies and similar instruments. However, the core services and growth budgets will remain unchanged under this initiative. The team designed the structure to preserve capital and seek new sources of long-term value.
The initiative forms part of Aurora’s cash management framework aimed at widening market outreach. It will support efforts to build new partnerships and extend the company’s reach across Web3 channels. Moreover, the plan underscores the firm’s readiness to adopt modern finance tools.
“We believe our treasury optimization strategy through investments in digital assets will: Enhance our portfolio diversification by gaining exposure to an emerging asset class with low correlation to traditional markets; Demonstrate forward-looking innovation by aligning with the technological advancements reshaping global finance.”
Weidong Luo, Chairman and CEO, said the investments will boost portfolio strength by adding an asset class that moves differently from stocks and bonds. He added that the move aligns with the latest advances shaping global finance.
The company clarified that this shift will not affect its daily operations or funding for technology, sales and service teams. Meanwhile, investors will watch how these digital holdings perform in the months ahead.
