On October 31, a subsidiary of the e-commerce giant Amazon.com Inc. registered three new domain names that seemingly relate to the blockchain space: amazoncryptocurrencies.com, amazoncryptocurrency.com, and amazonethereum.com.
According to the Internet Corporation for Assigned Names and Numbers’ WHOIS service, the actual holder of these URLs is “Hostmaster, Amazon Legal Department.”
None of the sites are currently reachable, and it is unclear whether the move to register the domains signals an effort on Amazon’s part to enter the blockchain field or represents nothing more than an attempt by the internet retailer to protect its brand by preventing unaffiliated parties from launching websites that falsely appear to be connected to the parent company.
While rumors have recently swirled around the possibility of Amazon accepting cryptocurrency as a form of payment, the company has not addressed the gossip. Overstock.com, Inc., an Amazon competitor, announced in August that its platform would accept virtual currencies, including Ether. Overstock had previously made forays into the world of blockchain technology with the development of its Medici platform and its decision to issue stock on a distributed ledger.