- Ripple is gearing up to address the complex needs of the evolving crypto landscape, particularly around liquidity management.
- With expanded global reach and an assortment of new features, Ripple’s dedication to optimizing the crypto ecosystem is evident.
In a bold move that has the entire crypto world buzzing, Ripple is fortifying its Liquidity Hub. But don’t just take our word for it; Ripple itself laid out its ambitions clearly. The company tweeted:
Managing liquidity means value is available at the right time, for the right cost, at the right place to meet customers’ needs.
With increased global availability, new features, and improved customer experience, find out what’s new with Liquidity Hub:https://t.co/tLREUSpZOY
— Ripple (@Ripple) September 14, 2023
The ’90s saw businesses grappling with the internet. Today, the internet is ubiquitous, setting a norm for businesses. In a similar vein, while crypto usability remains a challenge for many, it’s the foundation for emerging enterprise crypto businesses.
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The Importance of Liquidity
Liquidity is crypto’s cornerstone. It ensures value is accessible timely, affordably, and at the needed location. Simple in theory, its management is intricate, with asset volatility and fragmentation complicating the process. Ripple’s Liquidity Hub was conceived to address this, first internally for Ripple’s payment solutions, and now externally, aiding businesses in accessing and managing crypto liquidity efficiently.
What’s New with Liquidity Hub?
Since its inception, the Liquidity Hub has gained momentum. Ripple’s recent enhancements include:
- Regional expansion to Brazil and Australia.
- Addition of stablecoins like USDC and USDT.
- New operational features and improved service level agreements.
Future updates include a sandbox environment and further functionality enhancements.
On-ramps and Off-ramps: A Necessity
Smooth transitions between fiat and crypto are paramount. The banking events of the past year highlight the criticality of on- and off-ramps. Though crypto venues have proliferated, enterprise-grade off-ramps remain sparse. Ripple’s global network, through Ripple Payments, provides payouts in 70 countries, covering over 90% of daily FX markets. The Liquidity Hub aims to leverage this extensive network, marrying crypto liquidity with global market access.
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